# Heroic Skincare Serum Campaigns The Lancôme Skin Idôle 3 Serum Supertint Ad Stars Emma Chamberlain By Michael Hemsworth | Published 2025-09-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lancme-skin-idle-3-serum-supertint References: [lbbonline](https://lbbonline.com/news/emma-chamberlain-introduces-your-skin-s-glow-superpower-with-lanc-me)  This new [Lancôme Skin Idôle](https://www.trendhunter.com/trends/hypnose-drama-mascara) 3 Serum Supertint campaign has been created with [Publicis Luxe](https://www.trendhunter.com/trends/falling-treats) and director Masato Riesser to showcase the power of the new [hybrid beauty and makeup product](https://www.trendhunter.com/trends/waterless-tinted-serum). The campaign stars YouTuber and influencer Emma Chamberlain who confesses the superpower capabilities of the makeup serum, which will reportedly offer impressive benefits with just a single drop. The campaign also features a print element captured by Sølve Sundsbø and sees Chamberlain taking a heroic stance as she explains the benefits of the beauty product. The Lancôme Skin Idôle 3 Serum Supertint campaign showcases the products benefits including the ability to give skin a variety of benefits from the serum mix for up to 24-hours during wear. The buildable formula will also provide a great base for applying additional makeup solutions. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 80% | Activity: 84% | Freshness: 50% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Influencer-driven Marketing:** Brands are increasingly leveraging influencer credibility to emphasize product attributes, as seen with Emma Chamberlain in Lancôme's campaign. - **Hybrid Skincare-makeup Solutions:** The integration of skincare and makeup into single products like the Serum Supertint is transforming traditional beauty routines. - **Powerful Single-drop Formulas:** Innovative formulations are focusing on high-efficacy with minimal effort, like Lancôme's Serum Supertint which promises benefits from just one drop. ### Industries Being Reshaped - **Beauty and Personal Care:** The fusion of skincare and makeup in one product is a growing phenomenon in the beauty industry, creating new consumer expectations. - **Advertising and Marketing:** Collaborations between digital influencers and brands are reshaping traditional advertising strategies, enhancing relatability and reach. - **Photography and Visual Arts:** Visual storytelling through powerful imagery, as seen in Lancôme's campaign by Sølve Sundsbø, is becoming crucial for product differentiation in campaigns. ## Related on Trend Hunter - [Silent Drama Campaigns](https://www.trendhunter.com/trends/hypnose-drama-mascara.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Unholy Skincare Campaigns](https://www.trendhunter.com/trends/divine-skintervention.md) - [Loyalist Skincare Campaigns](https://www.trendhunter.com/trends/pareva-beauty-in-my-skin.md) - [Sisterly Band Skincare Partnerships](https://www.trendhunter.com/trends/ilia-beauty-and-haim.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Advanced Tech Skincare Ranges](https://www.trendhunter.com/trends/dior-capture-skincare.md) - [Satirical Skincare Campaigns](https://www.trendhunter.com/trends/skin-obsessed.md) - [Transformative Skincare Campaigns](https://www.trendhunter.com/trends/preppair.md)