# Greasy-Haired Purse Ads The Lancaster Paris Fall 2014 Campaign Stars Model Karlie Kloss By Meghan Young | Published 2014-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lancaster-paris-fall-2014 References: [models](http://models.com/work/lancaster-paris-lancaster-paris-fw-14/270715) & [lancaster-paris](http://lancaster-paris.com) Although it is undeniable that the looks featured throughout the Lancaster Paris Fall 2014 ad campaign are chic and well put together, there is a casual touch that alludes to a bit of a grunge undertone. Greasy-haired and pale-faced, it is hard not to find the looks slightly edgy even though they are also very sleek and simple. The Lancaster Paris Fall 2014 ad campaign was shot in studio against a gray backdrop by photographer Guy Aroch. It stars [top model Karlie Kloss](https://www.trendhunter.com/trends/star-studded). The brunette beauty was styled by fashion editor Anya Ziourova, who paired a green string purse with a metallic sweatshirt and an [animal printed handbag](https://www.trendhunter.com/trends/galleria-handbag) with a loose sheer blouse. Sophisticated with a touch of youthfulness, the Lancaster Paris Fall 2014 ad campaign shows off designs perfect for cooler weather. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Grunge-chic Fashion:** Opportunity for designers to incorporate edginess into sleek and simple fashion looks. - **Casual-youthful Styling:** Opportunity for fashion editors to pair different styles to create sophisticated yet youthful looks. - **Glamorous-studio Photography:** Opportunity for photographers to capture sleek designs against gray backdrops for a glamorous effect. ### Industries Being Reshaped - **Fashion Design:** Opportunity for fashion designers to create grunge-inspired designs for a chic and edgy fashion market. - **Fashion Styling:** Opportunity for fashion stylists to mix and match different styles to create casual yet sophisticated looks. - **Fashion Photography:** Opportunity for photographers to experiment with studio photography techniques to showcase sleek designs in a glamorous way. ## Related on Trend Hunter - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)