# Vivacious Fashion Spreads The Lanca Perfume Spring 2011 Campaign Asks for Attention By Vittoria Natarelli | Published 2010-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lanca-perfume-spring-2011-campaign References: [cartoonstyles.blogspot](http://cartoonstyles.blogspot.com/2010/08/lanca-perfume-springsummer-2011.html) & [community.livejournal](http://community.livejournal.com/noirfacade/455881.html#cutid1) The Lanca Perfume Spring 2011 campaign was shot by photographer Gui Paganni and features model Catherine McNeil, Karmen Pedaru and Marloes Horst. The collection features everything from [denim to evening wear](https://www.trendhunter.com/trends/contemporary-femininity) and the spread shows off the line's versatility exquisitely. The Brazilian brand is really stepping up its game and the Lanca Perfume Spring 2011 campaign could easily make jaws drop. **Implications** - The collection is completely tailored to the body and hugs every curve of the figure. Baring midriffs and [short shorts](https://www.trendhunter.com/trends/lorette-springsummer-collection) clearly showcases the brand's daring attitude. With accents of chains and sheer accessories, the Lanca Perfume Spring 2011 collection makes you long for the super-hot days of summer. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 96% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Versatile Fashion:** The Lanca Perfume Spring 2011 campaign showcases a collection that features everything from denim to evening wear, emphasizing the trend towards versatile fashion. - **Tailored Fit:** The collection is completely tailored to the body, highlighting the trend towards customized and form-fitting fashion. - **Daring Attitude:** The Lanca Perfume Spring 2011 collection bares midriffs and incorporates short shorts, reflecting the trend towards bold and daring fashion styles. ### Where This Applies - **Fashion Industry:** The Lanca Perfume Spring 2011 campaign demonstrates innovative fashion trends that could be adopted by the fashion industry. - **Photography Industry:** The Lanca Perfume Spring 2011 campaign, shot by photographer Gui Paganni, presents opportunities for photographers to explore creative and attention-grabbing campaigns. - **Accessories Industry:** With accents of chains and sheer accessories, the Lanca Perfume Spring 2011 collection suggests potential for innovation in the accessories industry. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)