# Historical Hipster Music Vids Lana Del Rey's Born To Die Music Video By Sophia Pelka | Published 2012-01-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lana-del-rey1 References: [myspace](http://www.myspace.com/music/blog/2011/12/19/lana-del-rey-to-play-snl?utm_source=ORM&utm_medium=social&utm_campaign=twtmsm&utm_term=twtmsm&utm_content=) & [lanadelrey](http://lanadelrey.com/) The music video for ‘Born To Die’ is a steaming hipster delight, whisking the viewer through a haze of hopelessness. Del Rey sits in a dreamy heiress isolation, crowned and guarded by tigers. Del Rey’s exaggerated puppy dog eyes and overly pouted lips croon with soul and drip with sad, wistful youth. She mourns a dusty, All-American affair and dips the viewer in the bittersweet violence of love. ‘Born To Die’ shows off Lana Del Rey’s new-wave Edie Sedgwick vibes. Her sultry retro style got her scooped up by producer, David Kahne, and tweeted by big names like Kanye West. This up-and-coming It Girl’s album will be released January 27th, 2012. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 65% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Retro-inspired Music Videos:** Disruptive innovation opportunity: Produce vintage-looking music videos with modern artists for a nostalgic spin on visual storytelling. - **Indie Artist Branding:** Disruptive innovation opportunity: Embrace indie aesthetics and cultivate unique images for musical artists to create a following and broaden their appeal. - **Youthful Nostalgia:** Disruptive innovation opportunity: Design marketing campaigns and products that evoke a longing for a simpler and more innocent time to appeal to young consumers. ### Who This Affects Most - **Music Production:** Disruptive innovation opportunity: Incorporate retro design elements and aesthetics to create a fresh and unique visual style for contemporary music videos. - **Marketing:** Disruptive innovation opportunity: Promote products and services through visual storytelling that taps into a sense of yearning for the past to attract younger consumers. - **Fashion:** Disruptive innovation opportunity: Capitalize on the popularity of retro-inspired aesthetics to launch fashion lines that cater to consumers' longing for a bygone era. ## Related on Trend Hunter - [Singer Soda Music Videos](https://www.trendhunter.com/trends/so-good.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Retro Music Platforms](https://www.trendhunter.com/trends/retro-play.md) - [Kpop-Star Cinematic Short Films](https://www.trendhunter.com/trends/dream-short-film.md) - [Music Video EV Teasers](https://www.trendhunter.com/trends/jlo-fiat-500e.md) - [Album-Inspired Video Games](https://www.trendhunter.com/trends/cross-country-legacy.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Culture-Inspired Dolls](https://www.trendhunter.com/trends/katseye-and-monster-high.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)