Lana Del Rey's 'Shades of Cool' Video is Heartbreakingly Lovely

 - Jun 19, 2014
References: youtube & billboard
Lana Del Rey's 'Shades of Cool' is the latest video and single from the glamorous singer's second studio album.

The video depicts a steamy Los Angeles romance between Rey and a ruggedly handsome older gentleman (played by Mark Mahoney, Rey's muse for her 'West Coast' video). Between the super-saturated color palette and the shimmery, holographic-like visuals of Rey, the video takes on an almost LA Confidential vibe. Unfortunately, it seems that Rey just can't catch a break; Mahoney drives off into the palm-tree lined sunset, leaving her to wallow in her heartbreak. She sings, "My baby lives in shades of cool/ Blue heart and hands and aptitude/ He lives for love, for women, too/ I'm one of many, one is blue."

The most arresting scene takes place as Rey emerges from a vivid blue pool. Wet, glistening and practically incandescent, it's hard to figure out how Rey lives in perpetual heartbreak.