# Retro Songstress Photography The Lana Del Rey for H&M Campaign Boasts a Vintage Allure By Alexandra Serrano | Published 2012-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lana-del-rey-for-hm-campaign References: [highsnobette](http://www.highsnobette.com/news/2012/08/16/lana-del-rey-for-hm-further-look/) & [hm](http://www.hm.com) Executed with irresistible vintage glamor, the Lana Del Rey for H&M Campaign showcases the glowing songstress. With these advertisements, the high-profile Swedish retailer has taken their Fall/Winter 2012 offering to a new level. Starring the self-proclaimed "gangster Nancy Sinatra," the looks in this collection are not only on par with [fall fashion](https://www.trendhunter.com/trends/knys-fall-2025) but also extremely wearable. The graceful fashion story tells the tale of Lana Del Rey in pretty peplums, scarlet pumps and sweet candy-colored trousers. These silhouettes are all perfectly done in cosmic prints and [soft feminine colors](https://www.trendhunter.com/trends/contemporary-femininity) that entice anyone with a sweet tooth for girly frocks. All of this is further complimented by the [60s beauty story](https://www.trendhunter.com/trends/il-pranzo-campaign) that featured teased tresses and Twiggyesque eye makeup. The chandelier earrings are also to die for, and the campaign stuns with lovely glamor. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 87% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Retro-inspired Fashion:** Opportunity for fashion brands to incorporate vintage glamor into their collections to attract consumers with a sweet tooth for girly frocks. - **Celebrity Endorsement Campaigns:** Opportunity for brands to leverage the popularity of high-profile celebrities to promote their products and elevate their brand image. - **60s Beauty Trends:** Opportunity for beauty brands to capitalize on the resurgence of 60s-inspired beauty trends for makeup and hair products. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate retro-inspired designs and vintage glamor into their collections to attract consumers with a sweet tooth for girly frocks. - **Retail:** Retailers can leverage celebrity endorsement campaigns to promote their products and elevate their brand image. - **Beauty:** Beauty brands can capitalize on the resurgence of 60s-inspired beauty trends for makeup and hair products. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)