# Dreamy Singer-Inspired Social Filters The Lana Del Rey Filter on Snapchat Features a Flower Crown By Riley von Niessen | Published 2017-03-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lana-del-rey-filter References: [teenvogue](http://www.teenvogue.com/story/lana-del-rey-snapchat-filter) Recently, [Snapchat](https://www.trendhunter.com/trends/imagine-lens) added to its selection of flower crowns with a Lana Del Rey filter, which casts a dreamy hue of blue over users and features a flower crown that consists of large white blossoms. Like many others on the app, the Lana Del Rey filter slims one's face, ensuring that users come out looking a little more photogenic than they might otherwise. When the filter is applied to the outward facing camera, a bright blue half moon is visible and the same hue of blue covers one's surroundings. Going along with the filter is a snippet of the signer's new song, 'Love.' In the official music video, she wears white flowers in her hair, which explains the design of the filter. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 57% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Flower Crown Filters:** Creating social media filters inspired by flower crowns can offer a whimsical and dreamy experience for users. - **Slimming Face Filters:** Developing face filters that slim one's face can enhance users' appearance and boost their confidence in photos. - **Music-inspired Filters:** Integrating popular songs and artist-themed filters can create an interactive and engaging experience for users. ### Industries Being Reshaped - **Social Media:** Social media platforms can leverage flower crown filters and slimming face filters to attract and retain users seeking fun and flattering content. - **Music and Entertainment:** The integration of music-inspired filters provides an opportunity for musicians, artists, and streaming platforms to connect with fans and promote new releases. - **Augmented Reality:** Augmented reality technology developers can capitalize on the trend of personalized and interactive filters to enhance user experiences in various applications. ## Related on Trend Hunter - [GenAI Social Media Lenses](https://www.trendhunter.com/trends/imagine-lens.md) - [AI-Powered Social Media Lenses](https://www.trendhunter.com/trends/ai-video-lenses.md) - [Voice-Activated Face Filters](https://www.trendhunter.com/trends/voiceactivated-face-filters.md) - [Visualized Social Streaming Features](https://www.trendhunter.com/trends/spotify-and-snapchat.md) - [Snapchat Super Bowl Filters](https://www.trendhunter.com/trends/nfl-x-snapchat-creator-program.md) - [Educational ASL Social Filters](https://www.trendhunter.com/trends/asl-alphabet-lens.md) - [AI-Generated Image Backgrounds](https://www.trendhunter.com/trends/snapchat-6.md) - [Moon Scanner AR Lenses](https://www.trendhunter.com/trends/xbox-and-snapchat.md) - [AR-Enabled Snapchat NFTs](https://www.trendhunter.com/trends/snapchat-3.md)