# Sultry Songstress Clothing Videos The Lana Del Ray H&M Ad Features Her Singing Blue Velvet By Trenton Millar | Published 2012-09-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lana-del-ray-h-m References: [adrants](http://www.adrants.com/2012/09/lana-del-ray-does-blue-velvet-for-hm.php) & [hm](http://www.hm.com/ca/) It’s hard to go out in the city and not see a Lana Del Ray H&M ad these days. This [music video directed by John Renck](https://www.trendhunter.com/trends/alessandro-micheles) features the songstress singing the 1950s hit Blue Velvet while wearing the [H&M Fall collection](https://www.trendhunter.com/trends/chanel-winter-tale). H&M says that it designed the collection with Del Ray in mind so that it would match with her own personal style. The most striking thing about Del Ray’s performance throughout the entire campaign and [her own music videos](https://www.trendhunter.com/trends/raye) is how remarkably little she moves. This is basically what Saturday Night Live found funny about her performance on its show as well. With the slow and smooth type of music she sings it must be hard to perform in a particularly interesting manner—granted. Maybe next time she can come out with a dance album, just so we can see her a bit more lively. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Sultry Fashion Ads:** Companies will increasingly feature sultry performances in their ad campaigns. - **Personalized Collections:** Companies will design collections with specific individuals' personal styles in mind. - **Slow Music Performances:** Slow music performances will become popular in ad campaigns and music videos. ### Who This Affects Most - **Fashion:** Fashion companies will incorporate personalized collections into their brand offerings. - **Advertising:** Ad agencies will identify slow music performances as an effective marketing strategy. - **Music:** Musicians and artists will incorporate sultry and striking visuals in their music videos. ## Related on Trend Hunter - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Singer Soda Music Videos](https://www.trendhunter.com/trends/so-good.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Music-Inspired Retail Campaigns](https://www.trendhunter.com/trends/summers-greatest-hits.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md)