# Queen-Commemorating Wines Lambini Has Launched Lamqueeni to Celebrate the Platinum Jubilee By Michael Hemsworth | Published 2022-05-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lamqueeni References: [conveniencestore](https://www.conveniencestore.co.uk/products/lambrini-unveils-lamqueenie-to-celebrate-platinum-jubilee/667097.article) & [accoladewines](https://www.accoladewines.com)  Lambrini is launching the [limited-edition](https://www.trendhunter.com/trends/echo-falls-and-gk-barry) Lamqueeni wine in the UK in celebration of the [Queen's](https://www.trendhunter.com/trends/music-coins) Platinum Jubilee as a way for consumers to mark the occasion. The wine comes in 1.25-liter bottles priced at £3 each, feature a 6% ABV and come in three color options to choose from including Gold, Silver and Rose Gold. The wines will only be available for sale for one month starting in Mid-May through to mid-June to commemorate the Queen's 70 years o the throne. Marketing Director - Europe, [Accolade Wines](https://www.trendhunter.com/trends/jam-shed-sparkling-ros) Tom Smith spoke further on the new Lamqueeni saying, "We’re expecting big sales for Lamqueeni this summer alongside a big Royal celebration. There are three different designs to choose from; gold, silver or rose gold, with each label adorned with sparkles and bunting, which will really stand out on shelf. Whether it’s a drink with family and friends at a street party or at home once the kids are in bed in your fanciest pjs, we are confident the Lamqueeni range will be a hit with Lambrini and the Queen’s fans alike.” ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 43% | Activity: 83% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Commemorative Products:** Similar limited-edition products could be created for other significant events, such as sporting events or historical anniversaries. - **Event-centered Marketing:** Brands could use events and special occasions as marketing opportunities to release special products or campaigns. - **Sparkly Packaging:** Packaging that stands out with unique design elements like sparkles and bunting could entice consumers to make purchases due to its novelty and eye-catching appeal. ### Industries Being Reshaped - **Alcoholic Beverages:** Other alcoholic beverage brands could use special occasions to release limited-edition products with unique branding and packaging to increase consumer interest and boost sales. - **Consumer Goods:** Consumer goods brands could explore marketable special occasions for commemorations and events to create limited-edition product offerings and explore opportunities for event-centered marketing. - **Retail:** Retailers could use limited-edition commemorative products to drive foot traffic and purchases either in-store or through online channels, creating new opportunities for promotion and brand differentiation. ## Related on Trend Hunter - [Queen-Celebrating Liqueur Branding](https://www.trendhunter.com/trends/pimms-platinum-jubilee.md) - [Celebratory Honey-Infused Gins](https://www.trendhunter.com/trends/keepr.md) - [Celebratory Coronation Liqueur Branding](https://www.trendhunter.com/trends/pimms-coronation-edition-bottle.md) - [Royal Celebration Chocolates](https://www.trendhunter.com/trends/cadbury-products.md) - [Pink-Hued Luxury Wines](https://www.trendhunter.com/trends/champagne-lanson-1.md) - [Celebratory Summertime Sparkling Wines](https://www.trendhunter.com/trends/jam-shed-sparkling-ros.md) - [Queen-Celebrating Snack Chips](https://www.trendhunter.com/trends/walkers-sensations-flavors.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Royally Inspired Condiments](https://www.trendhunter.com/trends/her-majesty-the-queens-platinum-jubilee.md)