# Appetizingly Rich Jewelry Ads The L'amore Excellent Campaign is Darkly Delectable By Meghan Young | Published 2013-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lamore-excellent References: [behance.net](http://www.behance.net/gallery/EXCELLENT/12996317) Food and fashion go hand in hand, as the L'amore Excellent ad campaign can attest to. Women can often crave for a new ring or bracelet like they do for a mouthwatering morsel of mussel or a bite of cake. In this case, the L'amore Excellent ad campaign focuses on dark, opulent surroundings that complement both the [rich foods](https://www.trendhunter.com/trends/devoured-campaign) and the [luxe jewelry](https://www.trendhunter.com/trends/the-art-of-adornment) for which the photoshoot was put together. The L'amore Excellent ad campaign was lensed by photographer Andrey Yakovlev. It stars Avant models' Lera. The dark-haired beauty was clad in equally elegant gowns by stylist Gala Borzova. Yet it is the [stunning accessories](https://www.trendhunter.com/trends/virtuosity-high-jewelry) that stand out. The looks were perfected by hairstylist Evgenia Dubchak and makeup artist Lili Aleeva. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 93% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Food-fashion Fusion:** Exploring the intersection between food and fashion to create unique marketing campaigns. - **Crave-worthy Jewelry:** Creating jewelry ads that evoke the same desire and satisfaction as indulgent food cravings. - **Opulent Surroundings:** Using dark and luxurious settings to enhance the appeal of both food and high-end jewelry. ### Sectors Adopting This - **Luxury Jewelry:** Opportunity to incorporate food elements into luxury jewelry marketing for a truly unique and indulgent experience. - **Fashion Photography:** Exploring the fusion of food and fashion in photography to capture attention and create innovative visual content. - **Culinary Marketing:** Opportunity to collaborate with jewelry brands and create advertising campaigns that showcase the parallel between culinary experiences and the allure of jewelry. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Statement-Making High-Jewelry Designs](https://www.trendhunter.com/trends/virtuosity-high-jewelry.md) - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md) - [Luxe Holiday-Themed Campaigns](https://www.trendhunter.com/trends/chteau-divoires.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md)