# Mythical Vino Labels The Lamiturri Wine Label Features the Beautiful Fantasy Creature Lamia By Susan Keefe | Published 2012-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lamiturri References: [lovelypackage](http://lovelypackage.com/lamiturri/) & [calcco](http://www.calcco.com/) [Premium wine brand](https://www.trendhunter.com/trends/curated-european-wine) Lamiturri turned to the designers at Calcco create an alluring and seductive look for the company. Playing on the title of the wine, the sensual mascot of this lush vino is a [mythological character](https://www.trendhunter.com/trends/fantasysagainspired-whisky-bottles) called a Lamia. Lamias are often described as possessing bird feet or a fish tale. In most cases, Lamias are often represented as beautiful maidens that dwell in rivers and fountains. The most common pastime for these other-worldly ladies is combing their lush locks waterside with covert golden combs. Using Lamias as a muse for the [label design](https://www.trendhunter.com/trends/developed-through-time), Calcco crafted a design featuring a stunning interpretation of a Lamia stamped in gold. The label was made large in order to accommodate the entirety of the Lamia's form and her wild free-flowing tresses. The label extends across almost the entire circumference of the bottle, inviting, in a playful teasing manner, the consumer to continue to rotate the bottle to view the whole picture. Whimisical, seductive and breathtakingly beautiful, the Lamiturri label offers a window into a sensual world. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 35% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Mythical Creature-inspired Labels:** Brands can incorporate mythical creatures into their label designs to add an element of fantasy and allure to their products. - **Sensual Marketing:** Brands can use seductive and playful designs to attract consumers and build a unique brand image. - **Large Bottle Labels:** Brand designers can consider utilizing large label designs in order to attract attention and create a visual experience for consumers. ### Where This Applies - **Wine:** The wine industry can use mythical creature-inspired labels to distinguish their products and create an immersive experience for consumers. - **Luxury Goods:** Luxury brands can utilize sensual marketing tactics to attract consumers and create a unique brand image. - **Packaging Design:** Companies specializing in packaging design can suggest large label designs to brands looking to create an impactful visual experience for their products. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Mediterranean-Inspired Gin Bottles](https://www.trendhunter.com/trends/immagina-malfy.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md)