# Macho Billboards Lamb's Campaign Channels Your Inner Lumberjack By Marissa Brassfield | Published 2008-12-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lambs-billboard References: [adrants](http://www.adrants.com/2008/12/lamb-appeals-to-every-mans-inner.php) Just in time for the hectic last-minute shopping gift crush are these macho billboards for Lamb's rum. With the tagline "Your holiday spirit," the three billboards each channel a man's inner lumberjack in some fashion. The first Lamb's billboard says "You can buy a $75 tree. Or a $10 axe," the second says "Yeah, we're into free-range turkey. It's called hunting," and the third says "Holiday shopping should be a one-day event." Manvertising--love it. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Manvertising:** Opportunity for businesses to target male consumers through advertising that taps into traditional masculinity and interests. - **Free-range Hunting:** Innovation opportunities for the food industry to provide ethical and sustainable alternatives to conventionally raised meats through hunting. - **Efficient Shopping:** Potential for retail industry to disrupt traditional holiday shopping by offering streamlined and time-saving experiences, such as one-day events. ### Who This Affects Most - **Advertising:** Advertising industry can capitalize on the trend of manvertising to develop targeted campaigns that resonate with male consumers. - **Food:** Food industry has the potential to explore and promote free-range hunting as a way to offer consumers more sustainable and ethical meat options. - **Retail:** Retail industry can seize the opportunity to innovate shopping experiences by implementing one-day events that cater to time-conscious consumers. ## Related on Trend Hunter - [Tongue-in-Cheek Spirit Campaigns](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Seasonal Beer Campaigns](https://www.trendhunter.com/trends/shiner-beer-holiday.md)