# Hybrid Supercar SUVs The Lamborghini Urus will Hit the Market in 2018 By Michael Hemsworth | Published 2017-01-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lamborghini-urus References: [geeky-gadgets](http://www.geeky-gadgets.com/lamborghini-urus-will-be-the-only-plug-in-hybrid-in-the-fleet-2016-12-30/) [Lamborghini](https://www.trendhunter.com/trends/2025-lamborghini-urus-se-plugin-hybrid) is a brand that's renowned for sports cars, so the announcement that the brand is finally set to move forward with the Lamborghini [Urus](https://www.trendhunter.com/trends/urus-evo) is making waves around the world. Set to launch in 2018, the vehicle will be the brand's only plug-in hybrid in the fleet of vehicles offered by the automotive manufacturer. The [SUV](https://www.trendhunter.com/trends/jeep-suv) will feature a plug-in hybrid powertrain that hasn't been detailed by the brand in much detail as well as another version that packs a 4.0L twin-turbo V8. The Lamborghini Urus will feature active anti-roll suspension to keep the vehicle stable during operation. While the luxury SUV has been formally announced and set for a debut in 2018, no more information is available regarding when specifically it will hit the market. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 95% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Hybrid Supercar Suvs:** The production of sports car brands of hybrid supercar SUVs presents an opportunity for the automotive industry to innovate and align with the growing demand for eco-friendly luxury vehicles. - **Plug-in Hybrid Powertrains:** The development of plug-in hybrid powertrains in luxury SUVs offers an opportunity for businesses to explore new ways of reducing carbon emissions while still offering high-performance vehicles. - **Active Anti-roll Suspension:** The introduction of active anti-roll suspension in SUVs presents an opportunity for the automotive industry to enhance passenger safety and comfort while offering a smooth driving experience. ### Who This Affects Most - **Automotive:** The automotive industry can capitalize on the trend of hybrid supercar SUVs by investing in the development of eco-friendly luxury vehicles with advanced specifications. - **Technology:** The development of plug-in hybrid powertrains requires advanced technological innovations which create opportunities for tech-focused businesses to collaborate with the automotive industry. - **Manufacturing:** The production of sports car hybrids requires manufacturing techniques that meet the particular standards of the industry, creating opportunities for companies with specialized expertise in the automotive sector. ## Related on Trend Hunter - [Luxury Italian PHEVs](https://www.trendhunter.com/trends/2025-lamborghini-urus-se-plugin-hybrid.md) - [Luxury SUV Teasers](https://www.trendhunter.com/trends/urus-evo.md) - [All-Electric Luxury Cars](https://www.trendhunter.com/trends/allelectric-luxury-car.md) - [Rear-Wheel Drive Supercars](https://www.trendhunter.com/trends/huracan-tecnica.md) - [Concept-Inspired Sports Cars](https://www.trendhunter.com/trends/lamborghini-huracan-sterrato.md) - [Powerful Italian SUVs](https://www.trendhunter.com/trends/ferrari-purosangue.md) - [Italian V12 Supercars](https://www.trendhunter.com/trends/revuelto.md) - [Luxury Utility Vehicles](https://www.trendhunter.com/trends/purosangue.md) - [Muscular Gilded SUV Concepts](https://www.trendhunter.com/trends/lamborghini-aurochs.md)