# Historical Supercar Sales The One-Off Lamborghini Pregunta is Up for Sale By Michael Hines | Published 2013-04-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lamborghini-pregunta References: [carbuzz](http://www.carbuzz.com/news/2013/4/12/One-Off-Lamborghini-Pregunta-For-Sale-7713854/) & [lamborghini](http://www.lamborghini.com/en/home/) The futuristic supercar seen here is the Lamborghini Pregunta (Spanish for "question"), the last bespoke car made by Lamborghini before it was absorbed by [Audi](https://www.trendhunter.com/trends/roadlegal-supercar) in 1999. One-off Lambos are nothing new, but what makes the Pregunta special is the fact that it was the last Lamborghini made on the company’s original platform and the fact that it is selling for a cool $2.1 million. The Lamborghini Pregunta was made in conjunction with Carrosserie Heuliez, a French coachbuilder, to celebrate its 50th participation in the Paris Motor Show. The Pregunta is powered by a [V12](https://www.trendhunter.com/trends/fenomeno) engine generating 530 horsepower and a top speed of up to 207 mph. The supercar’s design was inspired by space and aircraft and its interior featured an instrument panel sourced from [F1](https://www.trendhunter.com/trends/d12-hypercar) racers. Given its unique look, high top speed and back story, the Pregunta should have no trouble fetching $2.1 million. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 62% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Bespoke Supercars:** Disruptive innovation opportunity: Creating unique, custom-made supercars for affluent customers seeking exclusivity and personalization. - **Futuristic Car Designs:** Disruptive innovation opportunity: Exploring innovative and futuristic designs inspired by space and aircraft for the next generation of high-end supercars. - **Vintage Supercar Market:** Disruptive innovation opportunity: Capitalizing on the growing demand for vintage and rare supercars by offering restoration, customization, and investment services. ### Where This Applies - **Automotive Manufacturing:** Disruptive innovation opportunity: Incorporating advanced technologies and materials to manufacture bespoke supercars that push the boundaries of performance and design. - **Luxury Automobile Retail:** Disruptive innovation opportunity: Creating exclusive retail experiences and tailored services for affluent customers looking to purchase rare and high-value supercars. - **Collectible Car Market:** Disruptive innovation opportunity: Developing online platforms and services to facilitate the buying, selling, and valuation of collectible supercars for enthusiasts and investors. ## Related on Trend Hunter - [Ultra-Fast Hybrid Hypercars](https://www.trendhunter.com/trends/fenomeno.md) - [Luxury Italian Supercars](https://www.trendhunter.com/trends/utopia-roadster.md) - [Italian V12 Supercars](https://www.trendhunter.com/trends/revuelto.md) - [Long-Tail Luxury Hypercars](https://www.trendhunter.com/trends/huayra-codalunga.md) - [Twin-Turbo Supercars](https://www.trendhunter.com/trends/pagani-huayra-pc.md) - [Audaciously Powerful Hypercars](https://www.trendhunter.com/trends/powerful-hypercars.md) - [Rear-Wheel Drive Supercars](https://www.trendhunter.com/trends/huracan-tecnica.md) - [Rare Performance Coupes](https://www.trendhunter.com/trends/ruf-ctr1.md) - [Luxury Italian PHEVs](https://www.trendhunter.com/trends/2025-lamborghini-urus-se-plugin-hybrid.md)