# Anticipated Supercar Releases The 2012 Lamborghini Aventador LP700-4 Lives Up to the Hype By Chalaine Mantha | Published 2011-03-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lamborghini-aventador References: [highsnobiety](http://www.highsnobiety.com/news/2011/03/01/lamborghini-aventador-lp700-4/) & [autoblog](http://www.autoblog.com/2011/02/28/2012-lamborghini-aventador-lp700-4-in-depth/) After months of anticipation and sneak-peeks, the 2012 Lamborghini Aventador LP700-4 was finally released to the public eye at the 2011 Geneva Auto Show. The supercar is an absolute masterpiece revealed in stunning orange. Built with a 691-horsepower [V12](https://www.trendhunter.com/trends/fenomeno) engine and a [carbon fiber passenger cell](https://www.trendhunter.com/trends/ducati-panigale-v4-lamborghini), the Lamborghini Aventador is one hot speed demon. According to Auto Blog “the current estimated acceleration time for Aventador to 60 mph is 2.8 seconds." If you want one, the glorious muscle-machine comes with a hefty price tag of around $370,000 USD, but it may be worth it as you would definitely be the talk of the town! The bright orange color with black accents is hot enough to drool over! The Lamborghini Aventador was named after a bull, just like all of the other Lamborghini predecessors. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 93% | Activity: 83% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Luxury Supercars:** Opportunities for disruptive innovation in the luxury car market with advancements in engine technology and sleek designs. - **Electric Supercars:** The development of high-performance electric cars could be a disruptive innovation for the sports car industry. - **Custom Supercar Experience:** Customized experiences around designing and driving supercars could create a unique and personalized market niche for businesses. ### Industries Being Reshaped - **Automotive:** Innovations in design, materials, and engine technologies could disrupt the automotive industry and revolutionize how supercars are made. - **Luxury Goods:** The high price point and unique design of luxury supercars presents opportunities for innovators to disrupt the luxury goods market with new and luxurious experiences. - **Tourism:** An opportunity exists to create luxury tourism experiences focused on driving exotic supercars in beautiful locations around the world. ## Related on Trend Hunter - [High-End Automobile Designs](https://www.trendhunter.com/trends/prestige-imports.md) - [Ultra-Fast Hybrid Hypercars](https://www.trendhunter.com/trends/fenomeno.md) - [Italian V12 Supercars](https://www.trendhunter.com/trends/revuelto.md) - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md) - [Luxury Italian Supercars](https://www.trendhunter.com/trends/utopia-roadster.md) - [Ultra-Fast Wishbone Hypercars](https://www.trendhunter.com/trends/pagani.md) - [Twin-Turbo Supercars](https://www.trendhunter.com/trends/2022-vantage-roadster.md) - [Audaciously Powerful Hypercars](https://www.trendhunter.com/trends/powerful-hypercars.md) - [Entry-Level V10-Equipped Supercars](https://www.trendhunter.com/trends/lamborghini-huracn-tecnica.md)