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# Shoe-Inspired Supercar Wraps
The Lamborghini Aventador King's Pride Celebrates LeBron's New Shoe

By Michael Hines | Published 2013-10-30 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/lamborghini-aventador-kings-pride
References: [carbuzz](http://www.carbuzz.com/news/2013/10/29/Lebron-James-s-Nike-Inspired-Aventador-Roadster-7716888/) & [nike](http://www.nike.com)

LeBron James is one of the only ballers out there who can claim that his shoes exactly match his ride now that he owns the [Lamborghini](https://www.trendhunter.com/trends/luxury-autobranded) Aventador King's Pride. This custom-wrapped convertible is designed to look exactly like King James' newest shoe, the [Nike](https://www.trendhunter.com/trends/lebron-xxii) King's Pride. It is wrapped in the same jungle-inspired pattern and was created for promotional purposes.

A bunch of people/companies helped bring the Lamborghini Aventador King's Pride to life, including: Nike, Lou La Vie, DJ Irie, Toys for Boys [Miami](https://www.trendhunter.com/trends/messi-and-adidas) and Rich B. Calienteto. (You can see the Nike name and logo on the car, as well as Lou La Vie on the trunk.) For a car inspired by a shoe that was inspired by the jungle, this Lamborghini doesn't look half bad.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 79% | Activity: 46% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Brand-inspired Vehicles:** The concept of creating custom cars inspired by popular brands and products represents an opportunity for disruptive innovation in the automobile industry.
- **Collaborative Customization:** The trend of multiple companies collaborating to create custom vehicles represents a disruptive innovation opportunity for the marketing and advertising industry.
- **Promotional Product Integration:** The integration of promotional products into custom vehicle designs presents new disruptive innovation potential for both the automotive and retail industries.

### Who This Affects Most

- **Automotive:** The integration of brand-inspired and promotional vehicles into the automotive industry provides a potential disruptive innovation opportunity.
- **Retail:** The potential for promotional products and incentives to be integrated into custom vehicle designs represents a disruptive innovation opportunity for the retail industry.
- **Marketing and Advertising:** The trend of collaborative customization and brand-inspired vehicles represents a potential disruptive innovation opportunity for the marketing and advertising industry.

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