# Supercar-Branded Smartphones The Lamborghini Alpha-One is a High-End Luxury Mobile Device By Joey Haar | Published 2017-08-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lamborghini-alphaone References: [gizmodo](http://gizmodo.com/finally-lamborghini-has-made-a-phone-exclusively-for-a-1798329580) & [lamborghinimobile](http://www.lamborghinimobile.com/product/alpha-one-premium-package/52/?cate_no=44&display_group=1) For most people, owning a [Lamborghini](https://www.trendhunter.com/trends/razer-blade-16-x-automobili-lamborghini-edition) supercar is a fantasy, but those of us outside of the top tax bracket can at least own a Lamborghini Alpha-One. Far from an elegant luxury speedster, the Alpha-One is a new Lamborghini-branded luxury smartphone. The Lamborghini Alpha-One comes with high-end mobile specs, including a 5.5 inch WQHD display, a [Qualcomm](https://www.trendhunter.com/trends/find-x5-pro) Snapdragon 820 processor, 4 gigabtyes of RAM and 64 gigabytes of storage, a 20-megapixel rear-facing camera and an 8-megapixel front-facing camera, and more. It's also decked out with liquid metal finishing, handmade Italian leather, and Lamborghini's logo embedded beneath the fingerprint scanner. To be sure, the Lamboghini Alpha-One is an expensive device, even when compared to other high-end smartphones. Currently priced at $2,450, it's nearly double the price of comparable smartphones in terms of technical specs. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 87% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury-branded Mobile Devices:** Disruptive innovation opportunity: Create luxury-branded mobile devices in collaboration with high-end car manufacturers to appeal to affluent clientele. - **Premium Smartphone Specifications:** Disruptive innovation opportunity: Develop smartphones with top-of-the-line features and specs to cater to tech enthusiasts. - **Exclusive Design and Materials:** Disruptive innovation opportunity: Design smartphones using premium materials and exclusive branding to target luxury consumers. ### Who This Affects Most - **Mobile Technology:** Disruptive innovation opportunity: Explore collaborations between luxury car brands and smartphone manufacturers to create unique and high-end mobile devices. - **Luxury Goods:** Disruptive innovation opportunity: Extend luxury brand portfolios by venturing into the smartphone market and offering exclusive devices. - **Consumer Electronics:** Disruptive innovation opportunity: Introduce high-end smartphones with cutting-edge technology to appeal to consumers seeking premium mobile experiences. ## Related on Trend Hunter - [Opulent Alligator Leather Smartphones](https://www.trendhunter.com/trends/vertu-agent-q.md) - [Collaboration Sports Car Laptops](https://www.trendhunter.com/trends/razer-blade-16-x-automobili-lamborghini-edition.md) - [Celebratory Supercar Smartphone Cases](https://www.trendhunter.com/trends/automobili-lamborghini-x-casetify-collection.md) - [High-Speed Gaming Smartphones](https://www.trendhunter.com/trends/find-x5-pro.md) - [Luxe Vehicle-Branded PC Cases](https://www.trendhunter.com/trends/o11d-evo-rgb-automobili.md) - [Elegant EV Brand Smartphones](https://www.trendhunter.com/trends/polestar-phone.md) - [Electric Vehicle Component Smartphones](https://www.trendhunter.com/trends/caviar-iphone-13-pro-electro.md) - [Gilded Folding Smartphones](https://www.trendhunter.com/trends/huawei-mate-xt-ultimate-design-gold-dragon.md) - [Collaboration Automotive Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-s23-ultra-bmw-m-edition.md)