# Semi-Affordable Supercar Driving Schools Lamborghini Academy Lets You Drift On a Snowy Track By Marissa Brassfield | Published 2009-02-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lamborghini-academy References: [autoblog](http://www.autoblog.com/2009/02/24/tame-that-bull-lamborghini-academy-opens/) & [lamborghiniacademy](http://www.lamborghiniacademy.com/) Last fall, I wrote about Bentley’s ‘Power on Ice’ experience; not to be outdone, Lamborghini has announced its Lamborghini Academy, which aims to similarly let well-heeled drivers play with a supercar on a snowy foreign track. Like Bentley’s ‘Power on Ice,’ classes at the Lamborghini Academy will cover over and understeering, controlled drifting and the racing line by brand-approved instructors. Attendees have the opportunity to drive the Lambo Gallardo LP 560-4 and the Murcielago LP 640 for two days around the track at Vallelunga or Adria Raceway in Italy--and you’ll get to take home video footage of your drive as proof. There’s one enormous distinction between the Lamborghini Academy and Bentley’s ‘Power on Ice’ classes: Price. While Motor Authority quoted ‘Power on Ice’ prices between €7,590 and €8,990, attending the Lamborghini Academy will cost a scant (in comparison) €3,900. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 51% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Supercar Driving Schools:** The rise of semi-affordable supercar driving schools presents disruptive innovation opportunities in the luxury automotive education sector. - **Controlled Drifting:** The growing interest in controlled drifting as a skill taught at driving schools creates opportunities for innovation in automotive sports training and entertainment. - **Snowy Track Experiences:** The demand for snowy track experiences for supercar enthusiasts opens up disruptive innovation opportunities in the travel and tourism industry. ### Sectors Adopting This - **Luxury Automotive Education:** The rise of semi-affordable supercar driving schools presents disruptive innovation opportunities in the luxury automotive education sector. - **Automotive Sports Training and Entertainment:** The growing interest in controlled drifting as a skill taught at driving schools creates opportunities for innovation in automotive sports training and entertainment. - **Travel and Tourism:** The demand for snowy track experiences for supercar enthusiasts opens up disruptive innovation opportunities in the travel and tourism industry. ## Related on Trend Hunter - [Luxury Vehicle Test Drives](https://www.trendhunter.com/trends/mercedesbenz-world.md) - [Virtual-Only Vehicle Experiences](https://www.trendhunter.com/trends/roblox-x-lamborghini-lanzador-lab.md) - [Supercar-Inspired Luxurious Villas](https://www.trendhunter.com/trends/tierra-viva.md) - [Automotive Curated Road Trips](https://www.trendhunter.com/trends/extraordinary-journey.md) - [High-End Automobile Designs](https://www.trendhunter.com/trends/prestige-imports.md) - [Entry-Level V10-Equipped Supercars](https://www.trendhunter.com/trends/lamborghini-huracn-tecnica.md) - [Rear-Wheel Drive Supercars](https://www.trendhunter.com/trends/huracan-tecnica.md) - [Honorary Automotive Espresso Beans](https://www.trendhunter.com/trends/automobili-lamborghini-x-lavazza.md) - [Electric Three-Wheel Roadsters](https://www.trendhunter.com/trends/threewheel-roadster.md)