# Plant-Based Lamb Burgers Black Sheep Foods' Meatless Lamb Alternative Targets the Asian Market By Laura McQuarrie | Published 2019-11-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lamb-alternative References: [thespoon.tech](https://thespoon.tech/black-sheep-food-makes-plant-based-lamb-to-target-the-asian-market/) & [blacksheepfoods](https://www.blacksheepfoods.com/#process) The high demand for plant-based food has resulted in a variety of convincing meatless products that mimic everything from chicken and beef to pork and fish, and Black Sheep Foods is cornering a niche with its lamb alternative. Notably, the [plant-based alternative to ground lamb](https://www.trendhunter.com/trends/beyond-ground) will help to address the fact that lamb is a dietary staple in many parts of the world, including Australia, New Zealand, India, China and other parts of Asia. The plant-based ground lamb alternative has the potential to be used to make [patties, curries and much more](https://www.trendhunter.com/trends/taste-of-the-world-burgers). [The Black Sheep Burger](https://www.trendhunter.com/trends/actual-veggies-burgers) is made with soy protein, coconut oil and natural flavors. As a result of eating the product in place of lamb, the brand notes that people help to conserve well over 1,100 liters of water, reduce carbon emissions and save valuable agricultural land. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 55% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meat Alternatives:** The high demand for plant-based food has resulted in a variety of convincing meatless products that mimic different types of meat, presenting opportunities for innovation in alternative protein sources. - **Asian Market Expansion:** Black Sheep Foods' meatless lamb alternative specifically targets the Asian market, indicating a growing opportunity to cater to the dietary preferences of this region. - **Environmental Sustainability:** Black Sheep Foods' plant-based ground lamb alternative highlights the potential for eco-friendly alternatives in the food industry, offering opportunities for companies to develop more sustainable products. ### Sectors Adopting This - **Plant-based Food:** The demand for plant-based meat alternatives has created a thriving industry with room for innovative products like Black Sheep Foods' lamb alternative. - **Culinary Tourism:** As lamb is a dietary staple in many parts of Asia, the introduction of plant-based lamb alternatives opens up opportunities for culinary tourism and exploration of alternative dishes in these regions. - **Sustainable Agriculture:** The rise of plant-based alternatives presents opportunities for the agriculture industry to develop sustainable farming practices and reduce environmental impacts. ## Related on Trend Hunter - [Lamb-Inspired Meat Alternatives](https://www.trendhunter.com/trends/plantbased-lamb-strips.md) - [Plant-Based Lamb Souvlaki](https://www.trendhunter.com/trends/soulva.md) - [Lamb-Style Meat Alternatives](https://www.trendhunter.com/trends/juicy-marbles-meaty-meat.md) - [Cultivated Lamb Kebabs](https://www.trendhunter.com/trends/cultivated-lamb.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Meaty Beef Alternatives](https://www.trendhunter.com/trends/plant-based-beef-alternative.md) - [Plant-Based Protein Shawarmas](https://www.trendhunter.com/trends/redefine-meat-shawarma.md)