# Back Pocket Packaging Levi's Denim-Inspired Body Products for Men Designed by Lama Khayyat By Summer Luu | Published 2011-05-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lama-khayyat References: [lovelypackage](http://lovelypackage.com/student-work-lama-khayyat/) This student packaging design by Lama Khayyat for a men's body product is fashionable and slick, perfect for the rugged man. Lama Khayyat was asked to create a product line for men’s skincare with a choice of any well-known company that didn't already have a line of its own. Khayyat chose Levi’s & Strauss, the iconic denim company that created the world's first pair of jeans. Khayyat used a defining part of any pair of jeans to represent the brand's body products by making the label a back pocket, paying close attention to the denim stitching. Different color coding of the stitches represents a different product of the line, which includes hair gel, shaving cream and lotion. It's too bad that it's only a concept, because the denim design by Lama Khayyat is brilliant. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 22% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Fashionable Skincare Products:** There is an opportunity for beauty and skincare companies, fashion brands, and designers to collaborate to create skincare products with trendy, fashionable packaging. - **Innovative Packaging Design:** There is an opportunity for packaging designers to create innovative and unique packaging designs that are inspired by well-known fashion brands, like denim stitching for Levi's. - **Color-coded Product Lines:** There is an opportunity for companies to create color-coded product lines that use different colors to represent different products, which can help with brand recognition and make it easier for customers to find and purchase specific products. ### Who This Affects Most - **Skincare Industry:** Skincare companies can collaborate with designers and fashion brands to create trendy skincare products with fashionable packaging design. - **Fashion Industry:** Fashion brands can expand their product lines by collaborating with beauty and skincare companies to create fashionable and unique packaging designs for skincare products. - **Packaging Industry:** Packaging designers can use well-known fashion brands, like Levi's, as inspiration to create innovative packaging designs for various industries, such as beauty, skincare, and fashion. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Cheese-Inspired Fashion Statements](https://www.trendhunter.com/trends/cheese-pocket-jeans.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Pride Month Perfume Packaging](https://www.trendhunter.com/trends/jean-paul-gaultier-perfume.md) - [Celebrative Skincare Packaging](https://www.trendhunter.com/trends/oxy-acne-care-brand.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Unisex Fashion Brand Cosmetics](https://www.trendhunter.com/trends/apc-selfcare.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md)