# Melancholy Shore Shoots 'On The North Sea' by Lalo Gonzalez Features a Chilly Scene By Katherinev123 | Published 2011-11-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lalo-gonzalez References: [designscene.net](http://www.designscene.net/2011/11/lalo-gonzalez-fashion-seasons.html) & [sezonymody_](http://www.sezonymody.com) Photographer Lalo Gonzalez has captured this subdued spread called 'On The North Sea' for Issue #1 of the Ukraine-based Fashion Seasons magazine. This chilly-looking, mainly black and white shoot features 'Megan' of Models by Keen posing with a glum attitude as she walks along the shores of a deserted beach. With styling and production by Kim Peers, the 'On The North Sea' shoot by Lalo Gonzalez showcases [fall- and winter-worthy pieces](https://www.trendhunter.com/trends/khaotique-noir) from designers like Dries Van Noten, Ann Demeulemeester, Haider Ackermann, Opening Ceremony and Theyskens Theory, among others. The looks are soft and laid-back, featuring full wool skirts and coats, plush knit sweaters and cardigans and [over-sized cozy shawls](https://www.trendhunter.com/trends/siegelman-stable-1). Sigrid Volders provided the understated hair and makeup, while Lalo Gonzalez received help with the photography from photo assistant Betina Genten. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 91% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Subdued Fashion Photography:** Opportunity for photographers to capture moody and subdued fashion spreads, creating a unique aesthetic. - **Chilly Beach Scenes:** Opportunity to showcase fashion in cold and desolate beach environments, adding a sense of melancholy and drama. - **Soft and Laid-back Look:** Opportunity for fashion designers to create comfortable and oversized pieces for fall and winter collections. ### Sectors Adopting This - **Fashion Photography:** Opportunity for photographers to experiment with different styles and aesthetics in fashion photography. - **Fashion:** Opportunity for fashion designers to create unique and cozy pieces for fall and winter collections. - **Magazine Publishing:** Opportunity for magazines to feature unconventional fashion shoots that evoke emotion and capture attention. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)