# Crystallized Auto-Inspired Fragrances The Lalique Cologne for Bentley is Bottled Automative Luxury By Malika Renee Butss | Published 2014-01-05 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/lalique-cologne References: [luxurylaunches](http://luxurylaunches.com/fashion/lalique-bentley-crystal-edition-perfume.php) & [lalique](http://www.lalique.com/en_US/lalique-spirit/news/a-world-first-in-a-class-of-its-own-lalique-for-bentley-en-us-131) When two big names come together to form a fragrance the result is the [Lalique](https://www.trendhunter.com/trends/james-turrell-1) cologne for [Bentley](https://www.trendhunter.com/trends/the-macallan-horizon). In collaboration with iconic French luxury brand Lalique, Bentley released a [crystal-bottled](https://www.trendhunter.com/trends/collectors-copper-bottle), sultry-smelling masterpiece. This exquisite fragrance not only possesses a remarkable scent but is packaged remarkably as well. The bottle of this cologne is a matte square flacon topped with Bentley’s ‘Flying B’ crafted entirely from crystal. Using both matte and polished crystal is a signature Lalique design that shows off the harmony and impressive teamwork between the two luxe brands. This collaboration really stretches the limits of the Bentley name, proving its versatility as a brand. The Lalique cologne for Bentley is a luxury perfume with a power name behind it. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Luxury Fragrance Collaborations:** Opportunity for luxury brands to collaborate and create unique fragrance offerings. - **Innovative Packaging Design:** Opening for brands to reimagine their product packaging using high-end materials and intricate designs. - **Brand Versatility:** Potential for established brands to extend their reach and expand into different product categories. ### Where This Applies - **Fragrance:** Disruptive innovation opportunities in creating luxury fragrances with unique collaborations and high-quality packaging. - **Luxury Goods:** Opportunity for luxury brands to explore collaborations and expand their offerings in different product categories. - **Design and Branding:** Opening for design and branding agencies to work with luxury brands on innovative packaging design and expanding brand versatility. ## Related on Trend Hunter - [Luxe Car-Inspired Bottle Designs](https://www.trendhunter.com/trends/the-macallan-horizon.md) - [Crystal Bottled Luxury Fragrances](https://www.trendhunter.com/trends/sauvage-elixir.md) - [Automotive Collaboration Whiskeys](https://www.trendhunter.com/trends/bentley-x-the-macallan-horizon-whiskey.md) - [Sustainable Automotive Scents](https://www.trendhunter.com/trends/mercedesmaybach-haute-parfumerie-collection.md) - [Mood-Altering Automotive Fragrances](https://www.trendhunter.com/trends/bmw-fragrances.md) - [Luxury Herb-Dominant Fragrances](https://www.trendhunter.com/trends/montblanc-4.md) - [Luxe Thrillseeker Fragrances](https://www.trendhunter.com/trends/amg-parfum.md) - [Stupa-Inspired Glass Perfume Bottles](https://www.trendhunter.com/trends/james-turrell-1.md) - [Zesty Rich Fragrances](https://www.trendhunter.com/trends/ganymede.md)