# Gourmet Liquorice Concession LAKRIDS BY BÜLOW Opens a New Retail Space at Selfridges London By Amy Duong | Published 2026-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lakrids-by-blow References: [lakridsbybulow](https://lakridsbybulow.co.uk/)  LAKRIDS BY BÜLOW has opened a new retail concession within the foodhall at [Selfridges London](https://www.trendhunter.com/trends/selfridges-1), marking its latest expansion in the UK market. Located on the ground floor, the space presents the Danish confectionery brand’s core product range, including its Permanent Assortment flavours such as B Passion Fruit and D Salt & Caramel. The concession also features selected Slow Crafted products alongside seasonal gifting items, offering a mix of everyday and limited releases within the same retail format. The opening adds to the brand’s existing UK footprint, which includes standalone London stores in [Seven Dials](https://www.trendhunter.com/trends/melon-pan-chocolate-chip-cookies), Canary Wharf, and Westfield White City, as well as partnerships with retailers such as [Liberty London](https://www.trendhunter.com/trends/liberty-lager). The concession includes in-store tastings, guided product discovery, and staff-led recommendations to introduce customers to different liquorice varieties. Image Credit: LAKRIDS BY BÜLOW ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 28% | Activity: 34% | Freshness: 70% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Gourmet Confectionery Concessions:** Premium concession models spotlight artisanal ranges within high-footfall environments, revealing potential for vertical brand extensions and localized assortments. - **Experiential In-store Tastings:** In-store tastings and guided discovery deepen customer education and point to immersive service layers that can transform commodity perceptions. - **Seasonal Limited-edition Gifting:** Timed seasonal releases that sit alongside everyday assortments create scarcity-driven demand patterns and suggest opportunities for personalized, collection-based merchandising. ### Who This Affects Most - **Specialty Confectionery Retail:** Artisanal candy makers stand to convert sampling and curated assortments into higher-margin product tiers and subscription-driven repeat purchases. - **Department Store Foodhall Operations:** Foodhall operators can reconfigure floor plans to host branded concessions that diversify traffic drivers and enable rent-plus-revenue partnership models. - **Retail Experience Design:** Design agencies focused on retail environments can capitalize on interactive tasting zones and guided discovery frameworks to redefine engagement metrics and time-on-floor. ## Related on Trend Hunter - [Wellness Brand Experiences](https://www.trendhunter.com/trends/pilates-wellness-marketing.md) - [Jewelry-Like Fitness Wearables](https://www.trendhunter.com/trends/inllie-fitness-bracelets.md) - [Photo Editing Feature Setups](https://www.trendhunter.com/trends/DaVinci-Resolve-21.md) - [Digital Fashion Design Competitions](https://www.trendhunter.com/trends/fashion-design-competition.md) - [Modern Premium Pet Packaging](https://www.trendhunter.com/trends/premium-dog-treats.md) - [Modernized Drive-Thru Locations](https://www.trendhunter.com/trends/Roy-Rogers-Restaurants.md) - [Blue Multifunctional Apartments](https://www.trendhunter.com/trends/blue-box.md) - [4/20 Marketing Campaigns](https://www.trendhunter.com/trends/420-marketing-campaign.md) - [Rooftop Deck Tiny Homes](https://www.trendhunter.com/trends/removed-tiny-homes-solace.md)