# Haute Occult Campaigns Tom Hines Photographs for the Lake & Stars Ritualize Campaign By Armida Ascano | Published 2010-11-01 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/lakes-stars-ritualize References: [fashionising](http://www.fashionising.com/pictures/b--Intimate-rituals-The-Lake-Stars-5183.html) & [thelakeandstars](http://www.thelakeandstars.com/) The Lakes & Stars Ritualize campaign is a creepy couture collection of photographs depicting hot female models encountering "intimate rituals." Considering that Lakes & Stars is a [lingerie designer](https://www.trendhunter.com/trends/velvet-heat), the semi-nudity in this campaign is less surprising. The outlandishly imaginative Lakes & Stars Ritualize campaign manages to maintain a [macabre feel](https://www.trendhunter.com/trends/scary-good-campaign) while successfully displaying the pieces from the line. Check out the featured gallery for a peek. **Implications** - Society has become overwhelmingly saturated with advertisements, causing consumers to become desensitized to them. However, advertisements that now catch the attention of potential consumers are those that contain [shocking or taboo imagery](https://www.trendhunter.com/trends/mwcurated), making them memorable. Companies can incorporate these elements into their marketing campaigns to appeal to a wider market. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 86% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Shocking Imagery in Advertising:** Opportunity for companies to create memorable marketing campaigns by incorporating shocking or taboo imagery. - **Macabre Fashion Shoots:** Opportunity to create unique and attention-grabbing fashion campaigns with a creepy or dark aesthetic. - **Desensitization in Consumer Advertising:** Opportunity for companies to find new ways to engage consumers amidst an oversaturated advertising environment. ### Who This Affects Most - **Fashion Retail:** Opportunity for lingerie and clothing brands to experiment with unconventional and provocative marketing campaigns. - **Advertising and Marketing:** Opportunity to develop innovative strategies to capture and maintain consumer attention in a desensitized advertising landscape. - **Creative Photography:** Opportunity for photographers to push boundaries and create visually striking and memorable campaigns for fashion and other industries. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)