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# Basketball Team-Inspired Streetwear
RHUDE Celebrates American Culture with the New Lakers Capsule

By Amy Duong | Published 2020-10-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/lakers-capsule
References: [hypebeast](https://hypebeast.com/2020/10/los-angeles-lakers-rhude-collection-release-new-era)

Designer Rhuigi Villasenor introduces the [Laker](https://www.trendhunter.com/trends/laker-beer) Capsule as a part of his [RHUDE](https://www.trendhunter.com/trends/afterpay-dropshop-and-rhude) streetwear label to celebrate his appreciation of basketball and American culture. He works together with the [Los Angeles Lakers](https://www.trendhunter.com/trends/my-hero-academia-x-nba) to craft the collection of streetwear silhouettes. The team holds a strong legacy, currently playing for the Championship this year. The color palette features purple, white, and gold to honor the team colors.

There is also a sense of retro design language with a spotlight on the Lightning Bomber Jacket made with satin and premium leather materials. Additional items that make up the capsule include the RHECESS-HI sneaker model, the bandana bomber jacket, quarter zippered sweater, warm-up pants, logo shorts, and vintage ring tee. Rounding out the capsule include headwear options made with New Era.

Image Credit: RHUDE

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 64% | Activity: 36% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Basketball-inspired Streetwear:** The trend of fashion brands partnering with sports teams to create streetwear collections that celebrate American culture and sports legacy.
- **Retro Design Language:** The trend of incorporating retro design elements such as satin and premium leather materials in streetwear collections.
- **Headwear Collaborations:** The trend of fashion brands collaborating with headwear manufacturers such as New Era to produce limited edition collections.

### Where This Applies

- **Fashion and Apparel:** Fashion designers are teaming up with sports teams and headwear manufacturers to create limited edition streetwear collections.
- **Sports Teams:** Sports teams can generate revenue and engage with fans by partnering with fashion designers to create streetwear collections that celebrate team legacy.
- **Headwear Manufacturing:** Headwear manufacturers can collaborate with fashion designers to create limited edition collections that appeal to fans of both fashion and sports.

## Related on Trend Hunter

- [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-and-rhude.md)
- [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md)
- [Cultural-Influence Fashion Capsules](https://www.trendhunter.com/trends/5th-quarter-collection.md)
- [Anime Sports Apparel](https://www.trendhunter.com/trends/my-hero-academia-x-nba.md)
- [Fashion-Informed Limited Kitchenware](https://www.trendhunter.com/trends/late-summer.md)
- [Athlete-Honoring Apparel Lines](https://www.trendhunter.com/trends/halo-2.md)
- [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md)
- [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md)
- [Retro Streetwear Capsules](https://www.trendhunter.com/trends/space-jam-30th-anniversary.md)
