# Extreme Hobby Multitasking Lake Surfer Takes Down 40 Oz. Beer During Session By Brian G Randles | Published 2009-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lake-surfer References: [vids.myspace](http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=63096516) The only way you can surf at a lake is to either wait for a ridiculously large storm, or take a cue from what this lake surfer did at Lake Powell and surf the wake given off by the boat that was pulling him. The lake surfer coupled his epic conquest by simultaneously [downing a beer](https://www.trendhunter.com/trends/wind-and-waves) while listening to Bob Marley. Inventing a new sport, having a beer and listening to music…not a bad day at the lake. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 48% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Extreme Hobbies:** Opportunity for innovative and exciting activities that combine multiple interests, such as surfing while multitasking. - **Lake Sports:** Disruptive potential for unconventional water sports that utilize unique conditions, like lake surfing. - **Multitasking Innovation:** Opportunity to create products or experiences that enable individuals to seamlessly combine different activities, like drinking a beer while engaged in a physical or recreational pursuit. ### Who This Affects Most - **Sports and Recreation:** Potential for the development of new and thrilling sports that fuse different hobbies or take advantage of distinctive environments, such as lakes. - **Beverage:** Room for creative drink concepts that cater to active individuals or offer convenient packaging for on-the-go consumption. - **Entertainment:** Opportunity to create immersive experiences that allow individuals to enjoy multiple forms of entertainment simultaneously, such as incorporating music into recreational activities. ## Related on Trend Hunter - [Summer Beer Cocktails](https://www.trendhunter.com/trends/summer-beer-cocktail.md) - [Rideable Sandcastle Courses](https://www.trendhunter.com/trends/rideable-sandcastle-course.md) - [Versatile Office-Ready Canoes](https://www.trendhunter.com/trends/canoebicle.md) - [Handlebar-Toting Hydrofoil Boards](https://www.trendhunter.com/trends/hydrofoil-board.md) - [Multipurpose Modular Watersports Boards](https://www.trendhunter.com/trends/watersports-board.md) - [Wondrously Versatile Watercraft](https://www.trendhunter.com/trends/versatile-watercraft.md) - [Indoor Surfing Bars](https://www.trendhunter.com/trends/surf-bar.md) - [Two-Wheeled Surfing-Inspired Skateboards](https://www.trendhunter.com/trends/surf-skateboard.md) - [Branded Craft Beer Partnerships](https://www.trendhunter.com/trends/805-beer.md)