# Enormous Pier Installations The Floating Piers on Lake Iseo Offer Stunning Sights of Italy By Riley von Niessen | Published 2016-06-13 | World Source: Trend Hunter, https://www.trendhunter.com/trends/lake-iseo References: [hypebeast](http://hypebeast.com/2016/6/christo-and-jeanne-claudes-the-floating-piers) & [christojeanneclaude.net](http://christojeanneclaude.net/projects/the-gates) Lake Iseo, located in Lombardy, Italy, is set to be the subject of a series of [floating piers](https://www.trendhunter.com/trends/floating-river-cabin) that will be built far away from its shore. The project, titled descriptively 'The Floating Piers,' is the product of Christo Vladimirov Javacheff's creative mind -- an architect who was reportedly responsible for 'The Gates' installation in New York's Central Park. With The Floating Piers, Christo Vladimirov Javacheff has planned for a 70,000 square meter construction to appear on Lake Iseo. The enormous docks will surround a [small island on the water](https://www.trendhunter.com/trends/isola-della-musica), named San Paolo. The installation will allow people to walk from Sulzano and take in the [immaculate sights](https://www.trendhunter.com/trends/jinji-lake-pavilion) that can be seen from the pier, which includes views of the region and expansive mountain ranges. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What's Driving This Trend - **Floating Installations:** The trend of creating large, interactive installations on large bodies of water presents potential for unique event experiences and immersive marketing opportunities for brands. - **Environmental Art:** The trend of using natural landscapes and environmental themes in art installations provides opportunities for artists and brands to showcase their commitment to sustainability and eco-consciousness. - **Destination Marketing:** The trend of creating unique, Instagram-worthy destinations has potential for tourism and travel brands to leverage these sites to attract attention and boost engagement with their target audiences. ### Who This Affects Most - **Art:** The art industry has an opportunity to showcase and sell unique, large-scale installations that utilize natural landscapes and bodies of water as a canvas for artistic expression and creativity. - **Tourism:** The tourism industry can leverage these large-scale installations as a unique selling point to attract visitors to a destination and provide immersive and memorable experiences for their customers. - **Marketing:** The marketing industry can utilize these large-scale installations as immersive marketing opportunities for brands, using them as destinations to create social media buzz and engage with customers in a highly visual and memorable way. ## Related on Trend Hunter - [Kilometer-Long Museums](https://www.trendhunter.com/trends/zaishui-art-museum.md) - [Floating Canopy Sculptures](https://www.trendhunter.com/trends/piloti-canopy.md) - [Artfully Made Floating Plazas](https://www.trendhunter.com/trends/aquapraa.md) - [Floating Cultural Plazas](https://www.trendhunter.com/trends/aquapraca.md) - [Floating Marine Park Platforms](https://www.trendhunter.com/trends/smrket.md) - [Revitalized Australian Piers](https://www.trendhunter.com/trends/melbournes-altona-pier.md) - [Gas Rig Art Installations](https://www.trendhunter.com/trends/striking-art-installation.md) - [Illuminating Water-Based Pavillions](https://www.trendhunter.com/trends/shelter-pavilion.md) - [Inverted Boat Chapels](https://www.trendhunter.com/trends/la-barca.md)