# Filmic Sparkling Cocktails Lake Hour Brings Movie-Making Sensibility to the Cocktail Space By Laura McQuarrie | Published 2023-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lake-hour References: [prnewswire](https://www.prnewswire.com/news-releases/lake-hour-a-new-line-of-sparkling-cocktails-created-by-film-producer-richard-peete-and-actor-wyatt-russell-launch-in-key-initial-markets-new-york-pennsylvania-new-jersey-oklahoma-and-soon-to-be-georgia-301896025.html) & [lakehour](http://www.lakehour.com/)  [Lake Hour](https://www.trendhunter.com/trends/canned-cocktail-brand) is a new venture from film producer Richard Peete and Actor Wyatt Russell and the pair set out to bring fun and innovation to a [ready-to-drink space](https://www.trendhunter.com/trends/readytodrink-classic-cocktails) that they saw as "quite corporate and stale." Richard Peete, Co-CEO of Lake Hour, said in a press release, "In a day and age when all we seem to do is look at our phones, we felt like bringing a movie-making sensibility to this brand was something that we could execute well and hopefully create something more than just a drink." Lake Hour is now introducing itself to the world with fresh and inspiring flavors like Honeysuckle Ginger with vodka, Peach Jasmine with vodka, Rosemary Yuzu with vodka and [Watermelon Cucumber with tequila](https://www.trendhunter.com/trends/flyback). With real juice, pure cane sugar and no artificial ingredients, Lake Hour brings a fresh perspective to the cocktail space. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 35% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Film-inspired Cocktails:** Lake Hour combines the worlds of film and mixology to create innovative cocktails that bring a fresh perspective to the ready-to-drink space. - **Flavorful Innovations:** Lake Hour introduces fresh and inspiring flavors like Honeysuckle Ginger, Peach Jasmine, Rosemary Yuzu, and Watermelon Cucumber to take the cocktail experience to new heights. - **Authentic Ingredients:** Lake Hour uses real juice, pure cane sugar, and avoids artificial ingredients, providing a healthier and more natural option for cocktail enthusiasts. ### Sectors Adopting This - **Beverage Industry:** Lake Hour's film-inspired cocktails disrupt the ready-to-drink space, bringing a fresh perspective and innovative flavors to the beverage industry. - **Mixology Industry:** Lake Hour's combination of film-making sensibility and mixology expertise opens up new opportunities for creativity and flavor innovation in the mixology industry. - **Entertainment Industry:** Lake Hour's fusion of film and cocktails creates a unique and entertaining experience that can be leveraged within the entertainment industry for events and immersive experiences. ## Related on Trend Hunter - [Vibrant Canned Cocktail Brands](https://www.trendhunter.com/trends/canned-cocktail-brand.md) - [Sunset-Inspired Tequila Drinks](https://www.trendhunter.com/trends/tsl.md) - [Summertime Evening-Inspired Cocktails](https://www.trendhunter.com/trends/cathead-sparkling-sunsetters.md) - [Naturally Flavored Hard Teas](https://www.trendhunter.com/trends/naturallyflavored-hard-teas.md) - [Premium Spirit Canned Cocktails](https://www.trendhunter.com/trends/premium-spirit-canned-cocktails.md) - [Refreshing RTD Cocktails](https://www.trendhunter.com/trends/stilly.md) - [Better-For-You Boozy Beverages](https://www.trendhunter.com/trends/watertight-cocktails.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Flavorful Homegrown Cocktail Vendors](https://www.trendhunter.com/trends/country-luau.md)