# Water-Bound Floating Basketball Arenas Lake Bled is the Base of the new Nike Basketball Court By Amy Duong | Published 2023-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lake-bled References: [designtaxi](https://designtaxi.com/news/425055/Nike-s-Jordan-Brand-Debuts-Floating-Basketball-Court-Reflecting-Lake-Themed-Shoe/) & [instagram](https://www.instagram.com/bledslovenia/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) [Nike](https://www.trendhunter.com/trends/lego-play-arena) unveils its new basketball arena floating on top of [Lake](https://www.trendhunter.com/trends/featherweight-folding-kayak) Bled, Slovenia. The lake is the tonal inspiration behind the Luka Doncic Jordans and this weekend, [Jordan Brand](https://www.trendhunter.com/trends/foot-lockers-home-court) and Grosbasket, a local basketball shop hosted a tournament. It was a three-on-three game on the floating court, showcasing players running on top of the water-based foundation. The lake offered serene and scenic views to introduce the sneakers. Notably, Doncic is Slovenian as well, which honors his heritage simultaneously. The Lake Bled Luka 2 sneakers are detailed with an icy blue tonal palette, honoring the home country and noted by Nike that it is “the first nation to be named a ‘Green Destination of the World’ in its entirety." Image Credit: Bled Slovenia ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 94% | Activity: 95% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Water-bound Floating Basketball Arenas:** The concept of floating basketball arenas on bodies of water is gaining traction, offering unique playing experiences in serene and scenic locations. - **Tonal Palette Sneakers:** The use of tonal palettes in sneaker design is becoming a popular trend among brands, allowing for more cohesive and visually appealing footwear. - **Honoring Heritage Through Design:** Brands are incorporating cultural references and national pride into their product designs, paying homage to the heritage of athletes and the places they come from. ### Industries Being Reshaped - **Sports Apparel and Equipment:** The sports apparel and equipment industry has the opportunity to explore innovative designs and technologies to create floating basketball arenas and enhance player experiences. - **Athletic Footwear:** The athletic footwear industry can capitalize on the trend of tonal palette sneakers by creating unique colorways and designs that cater to consumers' desire for visually cohesive footwear. - **Tourism and Destination Marketing:** The tourism and destination marketing industry can leverage the concept of honoring heritage through design to attract visitors and promote sustainable travel experiences. ## Related on Trend Hunter - [Thematic Basketball Experiences](https://www.trendhunter.com/trends/lego-play-arena.md) - [Eye-Catching Basketball Parks](https://www.trendhunter.com/trends/basketball-park.md) - [Flood-Smart Basketball Courts](https://www.trendhunter.com/trends/grain-collective.md) - [Neon-Tinged Basketball Shoes](https://www.trendhunter.com/trends/luka-4.md) - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [Floating Recycled Tennis Courts](https://www.trendhunter.com/trends/parley-and-adidas.md) - [Floating Sustainable Padel Courts](https://www.trendhunter.com/trends/floating-padel-court.md) - [Revitalized Shopping Destinations](https://www.trendhunter.com/trends/foot-lockers-home-court.md) - [City-Inspired Basketball Jerseys](https://www.trendhunter.com/trends/city-edition-uniforms.md)