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# Summer Party Lookbooks
The Lake and Stars SS 2011 Spread Channels a Cult-Like Vibe

By Kamal Musharbash | Published 2010-09-29 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/lake-and-stars
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/09/lingerie-lookbook-the-lake-stars-ss11.html) & [refinery29](http://www.refinery29.com/the-lake-and-stars-spring-2011-lookbook.php)

The Lake and Stars SS 2011 lookbook features retro-styled photos depicting a cult-inspired theme. The [lingerie collection](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) is scandalously beautiful, but the series gives a darker feel to the [sexy outfits](https://www.trendhunter.com/trends/lorette-springsummer-collection).

From hoisting torches over a dead man to intertwining ropes around half naked bodies, this Lake and Stars SS 2011 lookbook definitely delivers a sense of body fascination and domination. Check out the featured gallery to see this interesting series for yourselves.

**Implications** - With so many different things to worry about in modern society, consumers are looking for ways to forget their stresses for a moment. Products that promote a more [playful lifestyle](https://www.trendhunter.com/trends/lazy-daze-collection) appeal to those who want to relax.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 94% | Activity: 80% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What's Driving This Trend

- **Playful Lifestyle Products:** Opportunity to create products that provide a temporary escape from the stresses of modern society.
- **Cult-inspired Themes:** Opportunity to incorporate cult-like elements and aesthetics into fashion and design.
- **Darker Feel in Fashion:** Opportunity to explore and create fashion collections that convey a sense of fascination and domination.

### Who This Affects Most

- **Fashion:** Opportunity for fashion brands to create playful and provocative collections that resonate with consumers seeking escapism.
- **Design:** Opportunity for designers to incorporate cult-inspired themes and imagery into their creations, appealing to a niche market looking for edgy and provocative designs.
- **Entertainment:** Opportunity to develop entertainment experiences or immersive events that explore darker and more provocative themes, catering to audiences seeking unconventional and boundary-pushing experiences.

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