# Cultish Lingerie Lookbooks The Lake & Stars Lookbook Makes it a Ritual to Wear Pretty Panties By Summer Luu | Published 2010-10-12 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/lake-and-stars-lookbook References: [highsnobette](http://www.highsnobette.com/news/2010/09/27/the-lake-stars-spring-2011-lookbook/) & [refinery29](http://www.refinery29.com/the-lake-and-stars-spring-2011-lookbook.php/slideshow/1/image/2/#image-18) The Lake & Stars lookbook are pages of lingerie wearing models in cult-like scenes while performing rituals. The models prance around in circles, get baptized and do witchcraft while wearing [skimpy bras, garters and nighties](https://www.trendhunter.com/trends/sleep-sets). What looks to be a small budget campaign, the low lighting does not take away from the [unique retro underwear pieces](https://www.trendhunter.com/trends/stripe-stare-candy-cane-collection) that the Lake & Stars lookbook has to offer. Wearing [pretty undergarments](https://www.trendhunter.com/trends/feather-lace) daily is a ritual I can get used to. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Cultish Lookbook Marketing:** Opportunity for brands to create unique and memorable campaigns that resonate with customers beyond just showcasing products. - **Embracing Ritualistic Branding:** Opportunity for brands to incorporate symbolic or ritualistic elements into their branding for deeper customer engagement and loyalty. - **Retro-inspired Lingerie:** Opportunity for brands to tap into the popularity of vintage fashion, while incorporating modern design and technology for a unique and timeless appeal. ### Industries Being Reshaped - **Fashion and Apparel:** Brands can use unique marketing strategies and incorporate symbolic or ritualistic elements to build deeper connections with customers and generate buzz. - **Photography and Advertising:** Opportunity for photographers and advertising agencies to experiment with creative and memorable campaigns that showcase products in unconventional yet memorable ways. - **Beauty and Cosmetics:** Opportunity for beauty and cosmetics brands to leverage the popularity of retro and vintage fashion, while incorporating modern technology and catering to customers who value self-expression and individuality. ## Related on Trend Hunter - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Pointelle Intimates Capsules](https://www.trendhunter.com/trends/summer-of-intimates.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md)