# Flaming Board Tricks The Lakai Transworld Skateboarding Video is Dangerously Hot By Amanda Chang | Published 2010-09-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lakai-transworld-skateboarding References: [adsflavor](http://www.adsflavor.com/blog/2010/09/09/transworld-skateboarding-skate-create-contest/) With flames, ramps, broken shopping carts and old garbage, the Lakai Transworld Skateboarding video is super hot. Transworld Skateboarding put forth the Skate & Create challenge to inspire [skaters](https://www.trendhunter.com/trends/united-through-skateboarding) to shoot, direct and produce a [creative skate video](https://www.trendhunter.com/trends/polaroid-x-thrasher). The group Lakai was the winner of the challenge and received their picture on the cover of the magazine, and a spot reserved in Skate & Create 2011. **Implications** - One of the strongest and most effective ways a company can attract attention to its brand is by staging an elaborate and dangerous publicity stunt. By creating a spectacle, the publicity stunt will raise awareness among the media, outsiders and established consumers of the brand. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 2% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Dangerous Publicity Stunts:** Opportunity for companies to attract attention and raise brand awareness through elaborate and risky spectacles. - **Skate & Create Challenges:** Promoting creativity and innovation among skaters by encouraging them to shoot, direct, and produce unique skate videos. - **Extreme Sports Marketing:** Utilizing extreme and visually captivating sports videos to promote brands and engage with target audiences. ### Where This Applies - **Skateboarding:** Skateboarding industry can leverage dangerous publicity stunts and Skate & Create challenges to enhance brand image and engage with skaters. - **Advertising & Marketing:** Opportunity for advertising and marketing agencies to develop and execute elaborate and attention-grabbing publicity stunts for brands. - **Sports Apparel & Equipment:** Brands in the sports apparel and equipment industry can benefit from partnering with skaters and sponsoring Skate & Create challenges to showcase their products. ## Related on Trend Hunter - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Skateboarding-Inspired Ads](https://www.trendhunter.com/trends/always-pushing.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Gen Z Skateboarding Campaigns](https://www.trendhunter.com/trends/first-flips.md) - [Accessible First-Time Skateboards](https://www.trendhunter.com/trends/redo-skateboards.md) - [Fantasy Skateboarding Games](https://www.trendhunter.com/trends/skate-story.md) - [Social Change-Promoting Skateboarding Programs](https://www.trendhunter.com/trends/saved-by-skateboarding.md) - [Skateable Cardboard Shoes](https://www.trendhunter.com/trends/cardboard-chaos.md) - [Dynamic Skateable Architecture Stores](https://www.trendhunter.com/trends/vans-west-end.md)