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# Space-Age Rain Gear
The Laitinen Fall/Winter Collection Puts Emphasis on Outerwear

By Jana Pijak | Published 2012-02-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/laitinen-fall-winter-2012
References: [thefashionisto](http://thefashionisto.com/laitinen-fallwinter-2012/) & [thisheartsonfire](http://www.thisheartsonfire.com/?p=33269)

The Laitinen Fall/Winter 2012 menswear collection shines a spotlight on [future-friendly outerwear](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line). From [reflective rain-gear](https://www.trendhunter.com/trends/pieces-for-rainy-days) to rust-covered patterns, this bold lookbook showcases a variety of eye-catching ensembles sure to get one noticed.

Taking inspiration from '90s club culture and [utilitarian military accents](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection), this collection presents a contemporary take on classic menswear styles. From puffed coats to vibrantly patterned ponchos, Latinen's latest collection fuses digital prints along with space-age polyurethane-coated textiles.

Outfitted by stylist Lotta Volkova, this edgy and youth-infused collection makes a definite style statement, featuring both functional and visually stunning pieces. The Laitinen Fall/Winter 2012 is a fashion-forward and expressive take on timeless sportswear silhouettes, putting emphasis on innovative fabrics, unconventional materials and forward-thinking designs.

Image Credit: Laitinen

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 90% | Activity: 72% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Future-friendly Outerwear:** Opportunity to develop rain gear with advanced materials and innovative designs.
- **Digital Prints in Fashion:** Disruptive potential in using digital prints and patterns in clothing merchandise.
- **Utilitarian Military Accents:** Opportunity to incorporate military-inspired elements into fashion for a unique and edgy look.

### Sectors Adopting This

- **Fashion:** Potential for fashion brands to incorporate futuristic and unconventional designs into their collections.
- **Textiles:** Opportunity to develop polyurethane-coated textiles for rain gear and other outerwear.
- **Sportswear:** Disruptive potential in creating sportswear silhouettes with unconventional materials and forward-thinking designs.

## Related on Trend Hunter

- [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)
- [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md)
- [Future-Forward Layering Collections](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line.md)
- [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md)
- [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)
- [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md)
- [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md)
- [Tactical Weatherproof Fashions](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection.md)
- [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md)