# Health-Conscious Drink Machines The Laird Superfood Crescendo Machine was Created with Bunn By Michael Hemsworth | Published 2019-03-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/laird-superfood-crescendo-machine References: [foodbev](https://www.foodbev.com/news/laird-superfood-and-bunn-debut-automated-hot-beverage-machine/) & [lairdsuperfood](https://lairdsuperfood.com/) The Laird Superfood Crescendo Machine is a new hot drink dispenser that aims to offer consumers a health-conscious way to access premium beverages when at the office, a hospital and beyond. The machine works by combining hot water or brewed coffee with Laird Superfood brand creamers to create such creation as a superfood hot cacao, superfood latte or even a superfood golden milk with turmeric. The unit was created in partnership with [Bunn](https://www.trendhunter.com/trends/stylish-furniture-showroom) achieve a high-quality machine that has an intuitive interface and a multifunctional capability. Speaking on the new Laird Superfood Crescendo Machine, Chief Revenue and Marketing Officer at Laird Superfood Luan Pham said, "We are excited to collaborate with Bunn to redefine the coffee experience for our customers by delivering a simplified method to craft power-packed superfood beverages at the touch of a button. Bunn’s industry-leading reputation and unmatched support network provides us with the peace of mind that our valued customers will receive exceptional service worldwide." ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Why This Trend Is Growing - **Health-conscious Beverage Machines:** Disruptive innovation opportunity: Develop a hot drink dispenser that combines natural ingredients and superfood brand products to create health-conscious beverages. - **Premium Hot Drink Creations:** Disruptive innovation opportunity: Create a machine that allows users to customize and create premium hot cacao, lattes, and golden milk beverages with intuitive interface and multifunctional capability. - **Simplified Superfood Beverage Crafting:** Disruptive innovation opportunity: Collaborate with industry leaders to redefine the coffee experience by delivering a simplified method for crafting power-packed superfood beverages at the touch of a button. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Integrate health-conscious ingredients and superfood brands into hot drink dispensers to cater to the growing demand for healthier beverage options in the industry. - **Office Supply:** Disruptive innovation opportunity: Develop hot drink machines specifically designed for office spaces to provide employees with easy access to premium, health-conscious beverages. - **Hospitality:** Disruptive innovation opportunity: Install health-conscious hot drink machines in hospitals and healthcare facilities to offer patients and staff a convenient way to enjoy premium, nourishing beverages. ## Related on Trend Hunter - [Functional Mushroom Latte Mixes](https://www.trendhunter.com/trends/superfood-instant-latte.md) - [Multi-Serve Plant-Based Creamers](https://www.trendhunter.com/trends/laird-superfood-creamer.md) - [Smart Workplace Coffee Makers](https://www.trendhunter.com/trends/lavazza-flavia-creation-300-chill-refresh.md) - [Instant Maca Latte Mixes](https://www.trendhunter.com/trends/maca-latte.md) - [Caramel-Flavored Liquid Coffee Creamers](https://www.trendhunter.com/trends/liquid-coffee-creamer.md) - [Protein-Rich Latte Mixes](https://www.trendhunter.com/trends/protein-instant-latte.md) - [Pumpkin Spice Beverage Lines](https://www.trendhunter.com/trends/pumpkin-spice-beverage1.md) - [Adaptogenic Protein Creamers](https://www.trendhunter.com/trends/protein-creamer.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md)