# Rocker Lips and Liner Laines's 'So Lolita' Summer 2009 Collection Gets Hard-Edged By Shelby Lee Walsh | Published 2009-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lainess-so-lolita-summer-2009-collection References: [highsnobette](http://www.highsnobette.com/news/2009/05/30/hellz-bellz-summer-2009-so-lolita/) & [hellz-bellz](http://www.hellz-bellz.com/) Hellz Bellz has released their Summer 2009 collection called “So Lolita” and it is tres chic! The only thing better than their clothing is perhaps the photoshoot of the collection which features a hot model rocking some very [edgy lips and liner](https://www.trendhunter.com/trends/lipglazer-glossy-lipliner). This tough rock'n'roll flavour is to be expected from Lanies's Hellz Bellz brand that you can always depend on to add some umph to your wardrobe. **Implications** - The Summer 2009 collection will have you rocking biker-babe gloves, rolled-up and [ripped jeans](https://www.trendhunter.com/trends/wildest-ones-yet), itty-bitty bowler hats and jackets that will make you look like a badass sea captain. If you want to embrace your [inner rebel](https://www.trendhunter.com/trends/songs-of-siren), Hellz Bellz has got you covered. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 83% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hard-edged Fashion:** Trend of incorporating tough, rock'n'roll elements into fashion collections, providing an opportunity for disruptive innovation in the design and manufacturing of edgy clothing. - **Biker-inspired Accessories:** Growing trend of accessorizing with biker-babe gloves, itty-bitty bowler hats, and other elements that add a rebellious edge to outfits, creating potential for disruptive innovation in the accessories industry. - **Badass Jackets:** Increasing demand for jackets that give the wearer a badass look, presenting an opportunity for disruptive innovation in jacket design and production processes. ### Where This Applies - **Fashion Design:** Opportunity for disruptive innovation in fashion design by incorporating hard-edged elements and rebellious concepts into clothing collections. - **Accessories:** Potential for disruptive innovation in the accessories industry by creating biker-inspired items that add a rebellious flair to outfits. - **Outerwear:** Opportunity for disruptive innovation in the outerwear industry by designing and producing badass jackets that appeal to customers seeking a bold, tough look. ## Related on Trend Hunter - [Edgy 90s-Style False Lashes](https://www.trendhunter.com/trends/kiss-lash-couture-rebel-collection.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Black Metal-Inspired Lip Balms](https://www.trendhunter.com/trends/lip-embalms.md) - [Riviera-Inspired Lip Shades](https://www.trendhunter.com/trends/summer-capsule-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Intricately Exquisite Beauty Collections](https://www.trendhunter.com/trends/christian-dior-summer-2025.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Black-Colored Lip Tint Sets](https://www.trendhunter.com/trends/romnd-black-lip.md) - [Summery Streaming Series Cosmetics](https://www.trendhunter.com/trends/kiss-x-the-summer-i-turned-pretty.md)