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# Primped Monochrome Photography
The LAILA Autumn/Winter 2012 Lookbook is Grayscale Beauty

By Nikki Taylor | Published 2012-10-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/laila-autumnwinter-2012
References: [thecoolhour](http://www.thecoolhour.com/2012/10/mademoiselle-yulia-for-laila-vintage-autumn-winter-2012-lookbook/) & [laila.jp](http://www.laila.jp/)

The lookbook for the Japanese clothing brand LAILA Autumn/Winter 2012 collection features Mademoiselle Yulia.

The [monochromatic shots](https://www.trendhunter.com/trends/black-tag-collection) capture the antiquarian beauty of the Tokyo-based clothing line. They reach back into the past for fashion inspiration and display items of apparel that use a pastiche aesthetic to make them jazzy. Yulia looks poised in a spiked-padded blazer with a corset jumpsuit. She dazzles in a [soft fur coat](https://www.trendhunter.com/trends/london-a-love-affair) that is reminiscent of the rich and powerful glamorized women of the 1920s.

The LAILA Autumn/Winter 2012 lookbook is a stunning collection of [bold eye-catching shoulder padded jackets](https://www.trendhunter.com/trends/studio-nicholson-fw25) that scream "look at me." These blazers, paired with short tunics and classy dresses that reinvent the meaning of formal wear, are an unstoppable combination.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 62% | Activity: 42% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Monochromatic Fashion:** Opportunity for new clothing lines to create bold, monochromatic pieces that make a statement.
- **Pastiche Aesthetic:** Opportunity to mix and match different eras and styles to create unique and eclectic fashion.
- **Antiquarian Lookbooks:** Opportunity for brands to incorporate vintage-inspired photography and design into their lookbooks and marketing materials.

### Sectors Adopting This

- **Fashion:** Opportunities for fashion designers and retailers to incorporate bold, monochromatic pieces and vintage-inspired designs into their collections.
- **Photography:** Opportunity for photographers to create vintage-inspired shoots and incorporate pastiche aesthetics into their work.
- **Marketing:** Opportunity for marketing professionals to incorporate vintage-inspired design and photography into branding and advertising campaigns.

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