# Botanical Projection Editorials The Emil by Laia Benavides Image Features Embraces Floral Imagery By Jana Pijak | Published 2013-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/laia-benavides References: [fuckingyoung.es](http://fuckingyoung.es/emil-by-laia-benavides/) & [fuckingyoung.es](http://fuckingyoung.es) The Emil by Laia Benavides image series highlights a wardrobe of sleek and modern menswear pieces that are displayed against a vivid, botanical backdrop. Outfitted in the latest from Loewe, Emporio Armani and affordable retailer [H&M](https://www.trendhunter.com/trends/hm-x-glenn-martens), the model sports [minimalist silhouettes](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) that are accented by a range of vivid textile sprints. The Emil image series by photographer Laia Benavides is captured for style publication Blaze Diaries and embraces dreamlike imagery that is brought to life with its [transparent flower projections](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent). The editorial is lensed amidst a studio setting that features a slew of color-changing background shots of roses, hydrangeas and other botanical imagery. The beautifully colored images mimic eccentric textile prints that can be seen on the model's chosen menswear staples. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 86% | Activity: 57% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Botanical Projection:** Opportunity for brands to incorporate botanical projection technology into their visual displays for a more immersive and captivating experience. - **Transparent Flower Projections:** Potential for using transparent flower projections to create dreamlike imagery in various creative industries such as fashion and advertising. - **Color-changing Background Shots:** Emerging trend of utilizing color-changing background shots featuring botanical imagery to enhance visual storytelling and create unique atmospheres in photography and film. ### Industries Being Reshaped - **Fashion:** Fashion brands can experiment with botanical projection technology and transparent flower projections for their fashion shows and window displays to create memorable and visually striking experiences. - **Advertising:** Ad agencies can explore the use of botanical projection technology and transparent flower projections to create captivating and immersive campaigns that leave a lasting impression on consumers. - **Photography and Film:** Photographers and filmmakers can incorporate color-changing background shots and botanical imagery to enhance their visual storytelling and create distinctive atmospheres in their work. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md)