# Fashion-Based Biopics Kristen Stewart Plays Coco Chanel in Karl Lagerfeld's Short Film By Charlotte Joyce Kidd | Published 2015-08-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lagerfeld-short References: [vanityfair](http://www.vanityfair.com/hollywood/2015/08/kristen-stewart-mean-coco-chanel-karl-lagerfeld) & [stylenews.peoplestylewatch](http://stylenews.peoplestylewatch.com/2015/08/24/kristen-stewart-to-play-chanel-coco-in-karl-lagerfeld-directed-film/?xid=socialflow_twitter_peoplemag) One of Karl Lagerfeld's preferred ways to promote the brand he helms is to create elegant short films based on the fascinating life of its creator, Coco Chanel -- and the upcoming Lagerfeld short will be no exception. In a case of art imitating life, the [mini biopic](https://www.trendhunter.com/trends/the-tiger) stars Kristen Stewart as a young actress cast as Coco Chanel in a feature film. The character Stewart plays is a diva who is rude to her producer, director and crew. According to the designer-turned-director, Stewart's character is just "really, really mean." Geraldine Chaplin plays middle age Coco in the Lagerfeld short. A previous Lagerfeld short featured [Keira Knightley as Coco Chanel](https://www.trendhunter.com/trends/chanel-spring-summer-2026). Creating a mythology around [Chanel's creator](https://www.trendhunter.com/trends/chanels-new-high-jewelry-collection) as a way of solidifying the impression of prestige and history that the iconic label commands is a brilliant marketing strategy on Lagerfeld's part. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 70% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Fashion-based Biopics:** Continued popularity of fashion-inspired films creates opportunities for the fashion and film industry to collaborate on new forms of content creation. - **Iconic Brand Mythology:** Creating mythologies around iconic brands can be a successful marketing strategy to solidify the brand's prestige and history. - **Celebrity Influence in Fashion:** The use of celebrity actors/actresses to portray famous fashion designers creates an opportunity to expand audiences and generate buzz in both the fashion and entertainment industries. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can explore new avenues for content creation, especially collaborations with the film industry. - **Film Industry:** The film industry can bank on the popularity of fashion-inspired biopics and create and market them to reach new audiences. - **Marketing Industry:** Creating iconic brand mythologies can be an effective marketing strategy in any industry, especially for developing brand recognition and loyalty. ## Related on Trend Hunter - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Musician-Supported Fine Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush-fine-jewelry.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md)