# Animated Fashion Icons Karl Lagerfeld in Grand Theft Auto By mediterranean | Published 2008-04-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lagerfeld-grand-auto References: [catwalkqueen](http://www.catwalkqueen.tv/2008/04/karl_lagerfeld_10.html) The much anticipated fourth installment of Grand Theft Auto, due out 29th April, features non-other than [fashion icon](https://www.trendhunter.com/trends/la-famiglia-collection) **Karl Lagerfeld**. The larger than life fashion guru features as part of the [game's soundtrack](https://www.trendhunter.com/trends/balenciaga-fit), where he plays as one of the radio DJs at K109 The Studio station. [Catwalk Queen](http://www.catwalkqueen.tv/2008/04/karl_lagerfeld_10.html) reports that, "Lagerfeld didn't hesitate to star in the game's forthcoming edition, after he was introduced to them via friend Daphne Guinness." Lagerfeld said, "I prefer to be in a video than to play with it. I would love to be a very nasty, politically incorrect character." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders) ## Key Themes ### Key Themes Behind This Trend - **Fashion in Video Games:** Opportunity for fashion brands to collaborate with video game developers and create in-game fashion experiences. - **Celebrity Collaborations in Gaming:** Potential for celebrities to expand their brand and reach by partnering with video game franchises. - **Fashion Icons in Virtual Worlds:** Possibility for fashion icons to engage with a wider audience by appearing as virtual characters in video games. ### Where This Applies - **Fashion:** Fashion brands can explore opportunities to integrate their products into video game platforms. - **Gaming:** Video game developers can seek collaborations with celebrities and fashion brands to enhance the gaming experience. - **Entertainment:** Entertainment industry professionals can explore the potential of utilizing video games as a platform for celebrity endorsements and brand partnerships. ## Related on Trend Hunter - [Artist-Inspired Game Events](https://www.trendhunter.com/trends/lady-gaga-1.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Cartoon Duck-Inspired Apparel](https://www.trendhunter.com/trends/disney-x-karl-lagerfeld.md) - [Dynamic Mobile Fashion Games](https://www.trendhunter.com/trends/fashionverse.md) - [Interactive Luxury Brand Universes](https://www.trendhunter.com/trends/Gucci-Town.md) - [Fashion Gaming App-Updates](https://www.trendhunter.com/trends/fashion-gaming-app-drest.md) - [Fashion Gaming App Collabs](https://www.trendhunter.com/trends/drest-x-jimmy-choo.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md)