# Premium Crisp Lagers Great Northern Rolled Out its Latest Premium Drink, the 'Lager Long Run' By Colin Smith | Published 2024-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lager-long-run References: [beerandbrewer](https://www.beerandbrewer.com/great-northern-launches-premium-lager-long-run/) & [greatnorthern.au](https://www.greatnorthern.com.au/)  Great Northern Brewing Co. has introduced a new premium lager called Long Run, exclusively available in Queensland. This lager is brewed with 100% Australian barley and has an alcohol by volume (ABV) of 4.5%. The beer is characterized by its bright golden color and a subtle tropical hop and citrus aroma that carries lightly onto the palate. The tasting notes highlight a clean, crisp finish with a subtle bitterness and a slight malt sweetness, making it a suitable choice for those who prefer a refined beer experience. The Long Run lager is designed to cater to discerning drinkers who prefer a premium beer for celebrating significant life events. Inspired by the Queensland outback, the beer aims to reflect the region’s unique climate and culture. Packaged in a burgundy and gold bottle, Long Run is positioned as a premium option for Queenslanders, available at select pubs, clubs, and retailers across the state. The launch of this lager aligns with the growing demand for premium beers, offering a sophisticated alternative for special occasions. Image Credit: Great Northern ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 51% | Activity: 55% | Freshness: 26% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Regional Craft Beers:** Craft beers tailored to regional cultures and climates are gaining traction, as seen with Great Northern's Queensland-inspired Long Run Lager. - **Premium Beer Offerings:** There is a rising trend in consumers seeking higher-quality, premium beer options for special occasions and celebrations. - **Alcoholic Beverages with Local Ingredients:** Beers brewed with locally sourced ingredients, such as 100% Australian barley, are appealing to consumers looking for authentic, home-grown products. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverage industry, especially premium beer, is catering to a more discerning clientele seeking sophisticated flavors and experiences. - **Hospitality and Leisure:** The hospitality sector is increasingly offering premium drink options to enhance guest experiences during significant life events. - **Agriculture and Farming:** Agricultural producers of local ingredients, like barley, are playing a vital role in the craft beer industry by providing high-quality, region-specific raw materials. ## Related on Trend Hunter - [Brewery-Fresh Premium Lagers](https://www.trendhunter.com/trends/breweryfresh-premium-lagers.md) - [Purposeful Premium Lagers](https://www.trendhunter.com/trends/vocation-brewery-hilltop-lager.md) - [Patiently Brewed Premium Lagers](https://www.trendhunter.com/trends/premium-lagers.md) - [Runner-Focused Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/runners-high-brewing.md) - [Functional Vitamin-Packed Lagers](https://www.trendhunter.com/trends/super-natural-lager.md) - [Effervescent Blonde Lagers](https://www.trendhunter.com/trends/blonde-lager.md) - [Eye-Catching Light Lager Cans](https://www.trendhunter.com/trends/living-the-dream.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/light-lagers.md) - [High-End Lager Ingredients](https://www.trendhunter.com/trends/mountain-time-lager.md)