# Western Lingerie Lookbooks The Latest L'Agent F/W Lookbook Features a Retro Cowboy Aesthetic By Malika Renee Butss | Published 2015-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lagent-fw References: [livefastmag](http://livefastmag.com/2015/08/lagent-by-agent-provocateur-fw-2015/) & [hypebeast](http://hypebeast.com/2015/8/penelope-cruz-presents-retro-cowgirl-lookbook-for-lagents) The L'Agent F/W '15 lookbook puts a sultry spin on western style. Starring Penelope Cruz and her sister Monica Cruz, this lookbook features cowboy hats and chic undergarments. The Agent Provocateur subsidiary line is no stranger to an [alluring lookbook](https://www.trendhunter.com/trends/contemporary-femininity). While a lingerie ad has no choice but to be riddled with sex appeal, the L'Agent brand always manages to juxtapose a variety of other aesthetics alongside its [lovely lingerie](https://www.trendhunter.com/trends/zhilyova). Going in a completely different direction than last year, the L'Agent F/W '15 lookbook showcases a [western theme](https://www.trendhunter.com/trends/melissa-x-maldito). Inspired by retro western style, the various photos feature the Cruz sisters styled in cowboy hats and boots, posing in a vintage setting alongside 70s decor, shag carpets and pastel backdrops. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Sultry Western Style:** Opportunity for lingerie brands to incorporate retro cowboy aesthetics into their lookbooks. - **Juxtaposing Aesthetics:** Opportunity for fashion brands to combine contrasting elements in their marketing materials. - **Vintage-inspired Settings:** Opportunity for photographers and set designers to create nostalgic backdrops for fashion shoots. ### Industries Being Reshaped - **Lingerie:** Disruptive innovation opportunity to integrate retro western themes into lingerie designs. - **Fashion:** Disruptive innovation opportunity to experiment with unconventional aesthetics in fashion campaigns. - **Photography:** Disruptive innovation opportunity to create unique and nostalgic settings for fashion photography. ## Related on Trend Hunter - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Celebrity Sister Capsule Collections](https://www.trendhunter.com/trends/geox.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md)