# Comedian-Branded Liquor Nick Offerman Partnered with Lagavulin Distillery to Launch a Scotch By Grace Mahas | Published 2019-10-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lagavulin-distillery References: [coolmaterial](https://coolmaterial.com/food-drink/nick-offerman-lagavulin-scotch/) & [malts](https://www.malts.com/en-us/our-whisky-collection/lagavulin/) Nicholas Offerman, an American actor best known for his role as Ron Swanson in the [NBC](https://www.trendhunter.com/trends/wordle-game-show) sitcom Parks and Recreation, recently partnered with [Lagavulin Distillery](https://www.trendhunter.com/trends/awardwinning-whisky-collection) to launch the Lagavulin Offerman Edition Aged 11 Year Scotch. Over the course of the series, viewers discover that Ron Swanson has a love for Lagavulin whiskey, making the new collaboration the perfect beverage for fans of the series. The limited-edition single malt Scotch Whisky boasts a 46% ABV and features [hints of peat smoke](https://www.trendhunter.com/trends/laphroaig-elements-30), dried fruit, berries, and spices resulting in a unique and unprecedented palate experience. The Lagavulin Offerman Edition Aged 11 Year Scotch will be available at the beginning of October 2019 for a suggested retail price of $75 USD per 750 mL bottle. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 61% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Comedian-branded Liquor:** Disruptive innovation opportunity: Collaborating with popular comedians to create branded liquor products that cater to their fanbase. ### Industries Being Reshaped - **Alcohol Beverage:** Disruptive innovation opportunity: Creating limited-edition collaborations with celebrities to enhance brand appeal and attract new customers. - **Entertainment:** Disruptive innovation opportunity: Partnering with popular TV shows or movies to create branded alcoholic beverages that resonate with loyal fans. - **Marketing and Advertising:** Disruptive innovation opportunity: Leveraging the influence and following of well-known entertainers to promote and endorse liquor brands. ## Related on Trend Hunter - [Unique Scotch Whiskeys](https://www.trendhunter.com/trends/whistlepig-whiskeys.md) - [Commemorative Undead Whiskeys](https://www.trendhunter.com/trends/sexton-single-malt.md) - [Bartender-Supporting Whiskeys](https://www.trendhunter.com/trends/four-walls-whiskey.md) - [TV Show Replica Whiskeys](https://www.trendhunter.com/trends/bushmills-prohibition-recipe.md) - [Prestigious Peated Whiskeys](https://www.trendhunter.com/trends/36yearold-single-malt.md) - [Actor-Backed Scottish Gins](https://www.trendhunter.com/trends/sam-heughan.md) - [Seasonal Single-Malt Scotch Spirits](https://www.trendhunter.com/trends/saltire-rare-malt-tamnavulin-17yearold.md) - [Limited-Edition Scotch Whiskeys](https://www.trendhunter.com/trends/46yearold-scotch-whisky.md) - [New York-Themed Whiskeys](https://www.trendhunter.com/trends/distil-your-world-series.md)