# AI-Generated Futuristic Fragrances LAFCO Launches a New Collection of Deodorizing Room Sprays By Amy Duong | Published 2023-06-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lafco References: [highsnobiety](https://www.highsnobiety.com/p/artificial-intelligence-fragrance-perfume-lafco/)  Home fragrance label [LAFCO](https://www.trendhunter.com/trends/aigenerated-fragrance) unveils a new collection of [deodorizing room sprays](https://www.trendhunter.com/trends/roam-the-brand) that are most notably formulated using the help of [AI technology](https://www.trendhunter.com/trends/bespoke-scent-builder). It relies on a two-part process starting with an element that is not applicable to AI at all, using an odorless solution that highlights five categories: "malodors: skatole (which smells like feces), dimethyl trisulfide (rotting vegetables), ammonia (decomposing waste), isovaleric acid (feet), and thiogeraniol (sulfur)." The brand uses a solution that captures and dissolves these molecules to create new fragrances. Bresler explains that "[The algorithm] will say, 'Okay, I've analyzed your Champagne room spray. I've noticed that Compound A will increase the perception of malodor in skatole. So please remove that from your fragrance compound and instead of putting Compound A in, put Compound Z in. So it's a odor-removing technology, assisted by an AI component, that maximizes your fragrance composition to have the best efficacy at malodor elimination when it's used." Image Credit: LAFCO ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 76% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **AI-generated Fragrances:** Using AI technology to create innovative and customized fragrances based on odor analysis. - **Deodorizing Room Sprays:** Creating room sprays specifically designed to eliminate malodors using advanced odor-removing technology. - **AI-assisted Fragrance Composition:** Leveraging AI algorithms to optimize fragrance compositions for maximum efficacy in eliminating malodors. ### Industries Being Reshaped - **Fragrance Industry:** AI-driven innovation in fragrance composition and customization. - **Home Care Industry:** The development of deodorizing room sprays that effectively eliminate malodors. - **AI Technology Industry:** The integration of AI technology to enhance the development and formulation of fragrances. ## Related on Trend Hunter - [AI-Generated Home Fragrances](https://www.trendhunter.com/trends/aigenerated-fragrance.md) - [AI-Powered Scent Molecules](https://www.trendhunter.com/trends/scent-molecules.md) - [AI-Generated Fragrances](https://www.trendhunter.com/trends/artificial-intelligence-by-seven-gates.md) - [AI-Powered Home Fragrances](https://www.trendhunter.com/trends/deepscent-ai.md) - [AI-Powered Perfume Houses](https://www.trendhunter.com/trends/generation-by-osmo.md) - [AI-Developed Mediterranean Fragrances](https://www.trendhunter.com/trends/travertine-spa-atelier-fragrance.md) - [GenAI Fragrance Formulators](https://www.trendhunter.com/trends/ai-fragrance-formulator.md) - [AI Scent Creation Platforms](https://www.trendhunter.com/trends/everyhuman.md) - [Bespoke AI-Crafted Fragrances](https://www.trendhunter.com/trends/bespoke-scent-builder.md)