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# Purple Wigged Shoots
'Laetitia' in Vogue Paris Sets a Stylishly Sombre Tone

By Marissa Liu | Published 2009-12-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/laetitia-in-vogue-paris
References: [fashionologie](http://www.fashionologie.com/6467997) & [forums.thefashionspot](http://forums.thefashionspot.com/showpost.php?p=6448906&postcount=118)

‘Laetitia’ in [Vogue](https://www.trendhunter.com/trends/vogue-singapore-magazine) Paris is the feature on French model and actress Laetitia Casta who graces the cover of the Parisian magazine’s December/January 2010 issue. The sultry spread was photographed by famed fashion photography duo Mert alas and Marcus Piggott and styled by Vogue Paris editor-in-chief Carine Roitfeld.

The [darkly lit editorial](https://www.trendhunter.com/trends/khaotique-noir) shows a deep, [royal purple wigged](https://www.trendhunter.com/trends/witches-delight) ‘Laetitia’ in Vogue Paris. She slithers on a red mattress in Giorgio Armani, Jean Paul Gaultier, Lanvin and Bulgari.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 62% | Activity: 23% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Darkly Lit Editorials:** Disruptive innovation opportunity: Creating immersive and atmospheric photography experiences through innovative lighting techniques.
- **Royal Purple Wigs:** Disruptive innovation opportunity: Introducing bold and unconventional hair trends to the fashion industry, pushing the boundaries of personal expression.
- **Sultry Spreads:** Disruptive innovation opportunity: Redefining traditional fashion spreads by infusing seductive and provocative elements to capture attention and create emotional connections with readers.

### Who This Affects Most

- **Fashion Photography:** Disruptive innovation opportunity: Using cutting-edge technology and creative concepts to revolutionize the way fashion photography is approached and executed.
- **Hair and Beauty:** Disruptive innovation opportunity: Developing innovative and experimental hair products and accessories to cater to consumers looking for unique and expressive styles.
- **Fashion Magazines:** Disruptive innovation opportunity: Reimagining the traditional magazine format by incorporating more immersive and visually captivating editorial content to engage modern readers.

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