# Two-Step Intimate Skincare Lady Suite's Simple Routine is Refreshing and Fights Irritations By Laura McQuarrie | Published 2019-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lady-suite References: [elle](https://www.elle.com/beauty/makeup-skin-care/a23600981/gynecologist-responds-to-intimate-skincare-trend/) & [ladysuitebeauty](https://ladysuitebeauty.com/products/refresh-glow-bundle) Many women already have multi-step skincare routines and desire simple body care rituals—and in the realm of intimate skincare, [Lady Suite](https://www.trendhunter.com/trends/dioriviera-2026-collection) keeps self-care rituals as simple as can be with just two products. The Refresh & Glow Bundle contains the only products by Lady Suite: the Rejuvenating Botanical Oil for Intimate Skin and the Probiotic Refreshing [Cleanser](https://www.trendhunter.com/trends/diva) for Harmony Down South. The [two-step intimate skincare system](https://www.trendhunter.com/trends/twostep-skincare) is designed to be refreshing and cleansing but also supportive of keeping bumps, redness and ingrown hair at bay. The brand was inspired to create its simple wellness ritual based on a combination of an "Ayurvedic oiling technique, acupressure, massage, lymphatic drainage, chakra balancing, and self-love." Image Credit: Lady Suite ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 52% | Activity: 47% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Two-step Skincare Routines:** Opportunity for skincare brands to simplify their product lines and offer two-step routines for different parts of the body. - **Intimate Skincare:** Growing demand for specialized skincare products for intimate areas, creating a niche market for brands to cater to. - **Natural and Botanical Ingredients:** Consumers are seeking skincare products with natural and botanical ingredients, providing an opportunity for brands to develop products that are gentle and effective. ### Where This Applies - **Skincare:** Skincare brands can expand their product offerings by introducing two-step routines specifically designed for different parts of the body. - **Wellness:** Wellness brands and spas can incorporate two-step skincare rituals into their services, providing a holistic approach to self-care. - **Beauty:** Beauty brands can tap into the growing demand for intimate skincare products by offering specialized lines that cater to different skin concerns in intimate areas. ## Related on Trend Hunter - [Intimate Skincare Capsules](https://www.trendhunter.com/trends/oyo-skincare.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Skin-Caring Intimate Products](https://www.trendhunter.com/trends/hey-sweet-cheeks.md) - [Refreshing Nighttime Skincare Systems](https://www.trendhunter.com/trends/refresh-routine.md) - [Balancing Intimate Serums](https://www.trendhunter.com/trends/intimate-serum.md) - [Intimate Skincare Systems](https://www.trendhunter.com/trends/daily-v-system.md) - [Menopause Skincare Trios](https://www.trendhunter.com/trends/intimate-skincare-routine.md) - [Simplified Skincare Routines](https://www.trendhunter.com/trends/bubble-skincare-spotlights.md) - [Transformative Two-Step Cleansers](https://www.trendhunter.com/trends/daily-cleansing-protocol.md)