# Extensive Headgear Editorials Harper's Bazaar Korea's 'Lady In Los Cabos' Spread Parades Hats By Jordy E | Published 2012-10-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lady-in-los-cabos References: [mode.newslicious.net](http://mode.newslicious.net/2012/10/lady-in-los-cabos-song-kyung-ah-by-hong.html) & [ikissyou](http://www.ikissyou.com/) Harper's Bazaar Korea's 'Lady In Los Cabos' editorial hones in on model Song Kyung Ah and her chic ability to sport the latest headpieces. Stylist Mirim Lee brought the bold subject to life with Mexican style sombreros and wide-brimmed Western hats. This spread, which is currently available in Harper's Bazaar Korea's October 2012 issue, celebrates the luxe, laid-back nature of Cabo San Lucas. Couples and youngsters flock to the spot during the holidays, and Song Kyung Ah appears as if she is going on one of these extravagant trips in the pages. Photographer Hong Jang Hyun picked up on the locations bold eye-popping colors with images of bright yellow concrete walls and empty mint-hued hot tubs, furthering Harper's Bazaar Korea's aptitude for creative direction. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 57% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Hat Fashion:** Disruptive innovation opportunities in the hat fashion industry include creating sustainable and eco-friendly hat materials and designs. - **Destination Editorials:** Disruptive innovation opportunities in the destination editorial industry include incorporating virtual reality and interactive elements to provide immersive travel experiences. - **Creative Direction:** Disruptive innovation opportunities in the creative direction industry include leveraging artificial intelligence and data analytics to optimize and personalize editorial content. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunities in the fashion industry include integrating wearable technology and smart features into headgear designs. - **Travel:** Disruptive innovation opportunities in the travel industry include developing sustainable tourism initiatives and promoting off-the-beaten-path destinations. - **Media and Publishing:** Disruptive innovation opportunities in the media and publishing industry include exploring new platforms and technologies for delivering engaging and interactive editorial content. ## Related on Trend Hunter - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md) - [Premium Headwear Collections](https://www.trendhunter.com/trends/pyper-malone.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Sustainable Bucket Hats](https://www.trendhunter.com/trends/lisous-bucket-hat-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Bread-Themed Fascinators](https://www.trendhunter.com/trends/bread-hat.md)