# Ethereal Cosmetic Campaigns The Lady Gaga Viva Glam Advertisement for MAC By Meghan Young | Published 2010-12-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lady-gaga-viva-glam References: [refinery29](http://www.refinery29.com/lady-gaga-looks-delicate-and-feminine-as-face-of-mac-viva-glam.php) & [maccosmetics](http://www.maccosmetics.com/whats_new/2424/index.tmpl) I think this Lady Gaga Viva Glam ad is one of the rare times we've seen this superstar looking relatively normal and ladylike. In absolutely stunning fashion, she strikes a solo pose, unlike her [last stint](http://www.trendhunter.com/trends/lady-gaga-and-mac1) for MAC with Cyndi Lauper. Photographed by Nick Knight and styled by Nicola Formichetti, the Lady Gaga Viva Glam campaign will surely raise even more money for the [MAC AIDS fund](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat) -- especially considering that her last campaign for the brand was the most successful ever. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Ethereal Cosmetic Campaigns:** Opportunity for cosmetic companies to use creative visuals and collaborations with popular figures to differentiate themselves from competitors. - **Celebrity Collaborations:** Celebrity endorsement has proven successful for cosmetic companies in terms of profitability and brand image. - **Charitable Marketing Campaigns:** Integrating social and charitable initiatives in brand campaigns can create a positive brand image and increase consumer loyalty. ### Who This Affects Most - **Cosmetics:** Cosmetic companies can benefit from partnering with celebrities and integrating charitable giving into their marketing campaigns. - **Fashion Photography:** Opportunity for fashion photographers to utilize creative styles in cosmetic campaigns to capture a larger audience. - **Charitable Contributions:** Companies can contribute funds towards various social causes and use those contributions in their marketing strategies to promote corporate social responsibility. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)