# Smudged Celeb Makeup The Lady Gaga Supreme Cover for Purple Mag by Terry Richardson By Matt Ho | Published 2011-02-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lady-gaga-supreme References: [highsnobiety](http://www.highsnobiety.com/news/2011/02/04/lady-gaga-x-supreme-by-terry-richardson-for-purple-mag/?utm_source=twitterfeed&utm_medium=twitter) & [terryrichardson](http://www.terryrichardson.com/) Famed photographer Terry Richardson shot this cover spread for Purple Mag entitled Lady Gaga x Supreme. It’s not the first time Richardson has worked with Gaga -- he was her former art director. The photo features the pop star in a [sultry pose](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) with [smudged makeup](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross) biting down on a [Supreme bag](https://www.trendhunter.com/trends/golf-wang-x-supreme). The Lady Gaga x Supreme cover is for the Spring/Summer 2011 issue of Purple magazine, but you can get a sneak peek at the cover in the gallery. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Smudged Makeup Trend:** The trend of deliberately messy makeup on celebrities presents an opportunity for cosmetic companies to develop new product lines and techniques. - **Celebrity Collaborations Trend:** Collaborating with popular celebrities for campaigns and products can boost brand exposure and sales for companies. - **Magazine Cover as Advertisements Trend:** More brands are leveraging the popularity of magazine covers and enlisting celebrities to advertise their products on them. ### Where This Applies - **Cosmetics Industry:** Cosmetic companies can capitalize on the smudged makeup trend by developing new products and techniques that cater to this trend. - **Fashion Industry:** Fashion brands can increase exposure and sales by collaborating with celebrities for campaigns and product lines. - **Publishing Industry:** Leveraging magazine covers for advertisements can generate revenue for both publishers and brands. ## Related on Trend Hunter - [Rapper Photo Tee Releases](https://www.trendhunter.com/trends/playboi-carti-supreme.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Streetwear-Inspired Beauty Collections](https://www.trendhunter.com/trends/paul-franks.md) - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)