# Bloody Performances Lady Gaga at MTV Video Music Awards 2009 By mediterranean | Published 2009-09-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lady-gaga-mtv-video-music-awards-vma-2009 References: [homotography.blogspot](http://homotography.blogspot.com/2009/09/lady-gaga-mtv-vma-awards-2009.html) Lady Gaga had a bloody good performance at the 2009 MTV Video Music Awards (VMA).. literally. Lady Gaga gave a captivating performance of her worldwide hit song ‘Paparazzi,’ which included the use of blood. Is it a jab at the paparazzi for being vicious and murderous? Probably. Aside from Lady Gaga’s VMA performance, blood is the new black in fashion and editorials. Check out some of the bloody features below, plus more Lady Gaga mania. **Implications** - Consumers in modern society are looking for products that will shock them. Items that feature an unconventional edge appeal to shoppers who want to experience something new. In order to attract more attention, a company could develop more designs like this. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Bloody Fashion:** Opportunity for fashion brands to incorporate unconventional and edgy designs to attract attention and appeal to modern consumers. - **Shocking Performances:** There is a demand for performances and events that push boundaries and shock audiences, presenting an opportunity for event planners and entertainers to create captivating experiences. - **Alternative Design Aesthetics:** Designers and artists can explore unconventional materials and elements, such as blood, to create unique and provocative pieces that cater to the desire for novel experiences. ### Who This Affects Most - **Fashion Industry:** Fashion brands can embrace the trend of incorporating unconventional and edgy designs to attract attention and cater to the modern consumer. - **Entertainment Industry:** Event planners and entertainers can capitalize on the demand for shocking performances and create experiences that push boundaries and captivate audiences. - **Art and Design Industry:** Designers and artists have the opportunity to experiment with alternative materials and aesthetics, such as blood, to create unique and provocative pieces that cater to the desire for novelty. ## Related on Trend Hunter - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md) - [Fake Tomato Sauce Blood](https://www.trendhunter.com/trends/heinz-tomato-blood-ketchup-1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Coagulating Lip Oils](https://www.trendhunter.com/trends/kiss-of-death-lip-oils.md) - [Macabre Bloody Blackened Pizzas](https://www.trendhunter.com/trends/blood-halloween-pizza.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md)