# Ghostly Popstar Getups This Lady Gaga in London Look is All White and Slightly Spooky By Laura McQuarrie | Published 2013-10-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lady-gaga-in-london References: [style.mtv](http://style.mtv.com/2013/10/28/lady-gaga-london/) Considering the time of year, if you spotted Lady Gaga in London wearing this outfit, you might just think it was someone dressed up for [Halloween](https://www.trendhunter.com/trends/beetlejuice-beetlejuice-costumes). But this is another expression of the popstar's outrageous style, which is definitely a little more costume-like than what the average person or celebrity wears on the street. The [ghostly ensemble](https://www.trendhunter.com/trends/york-gin-grey-lady) consisted of a pale dress made from shredded strips of fabric and a headpiece to match. On its own, the dress could have been fairly interesting, but Gaga is known for pushing the limits with her fashion. To complete the look, Gaga wore a [full face of white makeup](https://www.trendhunter.com/trends/annabelle-cosmetics), which pushes the ensemble into costume territory. As MTV Style describes, this has her looking just like a "mummified bride." ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 28% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Outrageous Celebrity Fashion:** Disruptive innovation opportunity: Create a clothing line that embraces eccentric and costume-like designs for celebrities looking to make a bold fashion statement. - **Halloween-inspired Fashion:** Disruptive innovation opportunity: Develop a line of fashion accessories and apparel that incorporates spooky elements to cater to individuals who enjoy channeling Halloween vibes year-round. - **Alternative Beauty Trends:** Disruptive innovation opportunity: Launch a cosmetics brand specializing in unconventional makeup styles inspired by costume-like appearances, catering to those who embrace unique beauty looks. ### Who This Affects Most - **Fashion and Apparel:** Disruptive innovation opportunity: Integrate sustainable materials and cutting-edge manufacturing techniques into the production process to create wearable costumes and eccentric fashion pieces. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Develop a range of innovative face and body makeup products that enable individuals to achieve ghostly and costume-like looks for special events or personal expression. - **Entertainment and Celebrity Branding:** Disruptive innovation opportunity: Collaborate with celebrities to create limited-edition fashion collections or beauty lines that capture their unique and outrageous styles, appealing to fans and fashion enthusiasts. ## Related on Trend Hunter - [Artist-Inspired Game Events](https://www.trendhunter.com/trends/lady-gaga-1.md) - [Product-Inspired Halloween Looks](https://www.trendhunter.com/trends/aldi-and-elladoesfx.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Peace-Resembling Dress Designs](https://www.trendhunter.com/trends/peace-dress.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md)